Channel 9 (Argentina)

Last updated
LS83
TypeFree-to-air television network
BrandingEl Nueve
Country
Argentina
Availability Argentina
Slogan El canal de las latas
("The channel of the canned shows", see article)
OwnerPrime Argentina S.A. (95%)
HFS Media S.A. [1]
Launch date
June 9, 1960;58 years ago (1960-06-09)
35 (UHF-Digital terrestrial television)
9 (VHF)
Official website
 http://www.elnueve.com.ar

Channel 9, known by its brand name El Nueve, is an Argentine free-to-air television network based in Buenos Aires with programming centred on general entertainment.

Argentina federal republic in South America

Argentina, officially the Argentine Republic, is a country located mostly in the southern half of South America. Sharing the bulk of the Southern Cone with Chile to the west, the country is also bordered by Bolivia and Paraguay to the north, Brazil to the northeast, Uruguay and the South Atlantic Ocean to the east, and the Drake Passage to the south. With a mainland area of 2,780,400 km2 (1,073,500 sq mi), Argentina is the eighth-largest country in the world, the fourth largest in the Americas, and the largest Spanish-speaking nation. The sovereign state is subdivided into twenty-three provinces and one autonomous city, Buenos Aires, which is the federal capital of the nation as decided by Congress. The provinces and the capital have their own constitutions, but exist under a federal system. Argentina claims sovereignty over part of Antarctica, the Falkland Islands, and South Georgia and the South Sandwich Islands.

Free-to-air (FTA) are television (TV) and radio services broadcast in clear (unencrypted) form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription, other ongoing cost or one-off fee. In the traditional sense, this is carried on terrestrial radio signals and received with an antenna.

A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks evolved from earlier radio networks.

Contents

History

Origins and first Romay ownership

After the fall of the second government of Juan Perón, the military government of Pedro Eugenio Aramburu opened three new television licenses in Buenos Aires for bidding: channels 9, 11 and 13. The winner for channel 9, which would bear the callsign LS 83 TV, was Compañía Argentina de Televisión, S.A. (CADETE), which began its broadcasts in 1960. Canal 9's stock was partially owned by foreign companies, including the United States' NBC.

Juan Perón President of Argentina

Juan Domingo Perón was an Argentine Army general and politician. After serving in several government positions, including Minister of Labor and Vice President, he was elected President of Argentina three times, serving from June 1946 to September 1955, when he was overthrown in a coup d'état, and then from October 1973 until his death in July 1974.

Pedro Eugenio Aramburu Argentine general

Pedro Eugenio Aramburu Silveti was an Argentine Army general. He was a major figure behind the Revolución Libertadora, the military coup against Juan Perón in 1955. He became 31st President of Argentina from November 13, 1955 to May 1, 1958. He was kidnapped by the radical organization Montoneros on May 29, 1970 and murdered, allegedly in retaliation for the June 1956 execution of General Juan José Valle, an army officer associated with the Peronist movement, and 26 Peronist militants after a botched attempt to overthrow his regime.

NBC American television and radio network

The National Broadcasting Company (NBC) is an American English-language commercial terrestrial television network that is a flagship property of NBCUniversal, a subsidiary of Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles, Chicago and Philadelphia. The network is one of the Big Three television networks. NBC is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. It became the network's official emblem in 1979.

In 1963 Alejandro Saúl Romay, who was the owner of Radio Libertad and known as "the czar of TV", became the manager of Canal 9, and in the following years he acquired the stock held by the foreign investors, transforming Canal 9 into the first television network fully funded by Argentine capital. Under his leadership, Canal 9 became competitive in the ratings, fighting for first place with Canal 13 and then Canal 11.

Alejandro Romay Argentine businessman

Alejandro Romay was an Argentine businessman and media mogul. He worked for many years at Canal 9, and became known as the "Czar of television".

Nationalization

In 1974, during Juan Perón's third term as President of Argentina, Canal 9 was seized by the government along with channels 11 and 13, remaining as a state-owned station throughout the following military regime, this time under Argentine Army administration. It began color broadcasts in 1980.

President of Argentina Head of State of Argentina

The President of Argentina, officially known as the President of the Argentine Republic, is both head of state and head of government of Argentina. Under the national Constitution, the President is also the chief executive of the federal government and Commander-in-Chief of the armed forces.

Argentine Army ground warfare branch of Argentinas armed forces

The Argentine Army is the land armed force branch of the Armed Forces of the Argentine Republic and the senior military service of the country. Under the Argentine Constitution, the President of Argentina is the Commander-in-Chief of the Armed Forces, exercising his or her command authority through the Minister of Defense.

Romay returns

At the end of military dictatorship, the network was re-privatized in 1983, and Alejandro Romay regained control of the channel in the bidding process, a position he would hold from taking possession of the station on May 25, 1984, [2] until 1997. In the five months between the return to democracy and Romay's taking control of the station, Alfredo Garrido took over as administrator, sowing the seeds for Canal 9's return to the top of the ratings throughout the remainder of the 1980s. Romay's long term as the owner of Canal 9 made him one of the most powerful figures in Argentine media. Following its re-privatization, the station was renamed "Canal 9 Libertad" (Channel 9 Liberty) and a new logo debuted for this purpose. In 1997, new studios were constructed in the Buenos Aires neighborhood of Colegiales.

At its height under Romay, Canal 9 adopted as part of its visual identity a dove near the number 9 logo, which earned the channel the nickname of El canal de la palomita ("The channel of the little dove"). It was replaced with a heart logo in 1995.

1997-2002: Azul Televisión

Australian regional broadcaster Prime Television bought all of Canal 9 in 1997 for US$135 million ($211 million in 2018 dollars [3] ); Prime then onsold half of it for US$74 million. [4] In response to a ratings slump and wanting to tone down Canal 9 from a style that often tended toward the sensational under Romay, a US$20 million ($30.7 million in 2018 dollars [3] ) rebranding effort was embarked upon, with its largest element a massive rebrand from Canal 9 Libertad to Azul Televisión in January 1999. [5]

Prime Media Group

Prime Media Group Limited is an Australian-based media corporation, owner of regional television network Prime7 in eastern Australia and GWN7 in regional Western Australia. Prime Media Group's primary source of revenue is television advertising revenue, driven by its metropolitan sales teams "Seven Affiliate Sales" servicing major national advertisers.

However, Prime Television didn't get nearly the return on its investment that it wanted. The timing was exceptionally bad for Prime, as the acquisition and improvements made to Azul coincided with the start of the 1998–2002 Argentine great depression. In late 1999, Azul-related losses sent Prime's net profit plummeting 99% over the previous year [6] and led to the departure of its chief executive. [4] Total losses incurred from the Argentinian business were north of A$50 million (US$25.9 million, $36.6 million in 2018 dollars [3] ). Amidst these spectacular losses, national economic problems, and ratings that weren't improving, Prime looked to get out, announcing it was selling its interest in Azul in March 1999. In 2001, Prime's foray into Argentina, which had lasted more than three years, ended, to the relief of its shareholders, when it sold its stake to JP Morgan for US$67.5 million ($95.5 million in 2018 dollars [3] ). [7]

Spain's Telefónica began moving to buy out Azul. Using acquisitions and discussions with the owners of the remaining 50%, Telefónica grew its stake in the network. [8] in 1999, but its preexisting ownership of ratings leader Telefe (channel 11) posed a problem. Argentina's Federal Radio and Broadcasting Committee (COMFER) forced Telefónica to sell off its Azul stake.

2002-present: Canal 9 returns

On August 20, 2002, Azul Televisión reverted to its original Canal 9 name as both the stake that Prime had sold to JP Morgan and the Telefónica stake were sold to a society headed by the journalist and media businessman Daniel Hadad. In January 2007, he sold the network to Mexican investor Remigio Ángel González under his group Albavisión Hadad first sold 80% of it and remained in charge of editorial content for the news programs, then exited the remainder of his stake.

Slogans

Sports Events

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References

  1. ↑ Carpeta de acceso público Archived 2013-08-20 at the Wayback Machine (in Spanish)
  2. ↑ "Ojo con Canal 9", Resiste, un archivo
  3. 1 2 3 4 Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved January 2, 2019.
  4. 1 2 Geoff Elliott. "Prime chained to its Argentine millstone." The Australian 26 November 1999
  5. ↑ Beatriz Goyoaga. "Owners give Canal 9 $20 mil makeover." Variety September 1, 1998
  6. ↑ Cosima Marriner. "Prime collects $130m for switching off Azul." Sydney Morning Herald 3 August 2001
  7. ↑ Jane Schulze. "Prime rebounds on sale of Azul stake." The Australian 3 August 2001
  8. ↑ Kevin Morrison. "Step by step, Prime approaches finale." Sydney Morning Herald 3 December 1999
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