Chewels

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Chewels is a defunct brand of chewing gum. It had a liquid center that oozed out when chewed. It was similar to Freshen Up.

Chewing gum soft, cohesive substance intended for chewing but not swallowing

Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its texture is reminiscent of rubber because of the physical-chemical properties of its polymer, plasticizer, and resin components, which contribute to its elastic-plastic, sticky, chewy characteristics.

Advertising

A commercial for Chewels gum was one of the first advertisements aired on MTV. The commercial was later featured on MTV's website for their 25th anniversary, along with the first hour of programming when the network debuted. Chewels was also a regular sponsor of American Top 40 radio show.

MTV American pay television channel

MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

The jingle was: "Smack dab in the middle. Smack dab in the middle. Smack dab in the middle of the gum is the secret to Chewels' sugarless fun, a delicious center filling where others have none, smack dab in the middle of the gum."


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