Non-cognitivism is the meta-ethical view that ethical sentences do not express propositions and thus cannot be true or false. A noncognitivist denies the cognitivist claim that "moral judgments are capable of being objectively true, because they describe some feature of the world". If moral statements cannot be true, and if one cannot know something that is not true, noncognitivism implies that moral knowledge is impossible.
Semantics is the linguistic and philosophical study of meaning, in language, programming languages, formal logics, and semiotics. It is concerned with the relationship between signifiers—like words, phrases, signs, and symbols—and what they stand for in reality, their denotation.
A sound bite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
Sales are activities related to selling or the number of goods or services sold in a given time period.
In linguistics, code-switching or language alternation occurs when a speaker alternates between two or more languages, or language varieties, in the context of a single conversation. Multilinguals, speakers of more than one language, sometimes use elements of multiple languages when conversing with each other. Thus, code-switching is the use of more than one linguistic variety in a manner consistent with the syntax and phonology of each variety.
Hand-waving is a pejorative label for attempting to be seen as effective – in word, reasoning, or deed – while actually doing nothing effective or substantial. It is most often applied to debate techniques that involve fallacies, misdirection and the glossing over of details. It is also used academically to indicate unproven claims and skipped steps in proofs, with some specific meanings in particular fields, including literary criticism and speculative fiction, mathematics and logic, and science and engineering. The term can additionally be used in work situations, when attempts are made to display productivity or assure accountability without actually resulting in them. The term can also be used as a self-admission of, and suggestion to defer discussion about, an allegedly unimportant weakness in one's own argument's evidence, to forestall an opponent dwelling on it. In debate competition, certain cases of this form of hand-waving may be explicitly permitted.
Conversation analysis (CA) is an approach to the study of social interaction, embracing both verbal and non-verbal conduct, in situations of everyday life. CA began with a focus on casual conversation, but its methods were subsequently adapted to embrace more task- and institution-centered interactions, such as those occurring in doctors' offices, courts, law enforcement, helplines, educational settings, and the mass media. As a consequence, the term 'conversation analysis' has become something of a misnomer, but it has continued as a term for a distinctive and successful approach to the analysis of sociolinguistic interactions.
In pragmatics, a subdiscipline of linguistics, an implicature is something the speaker suggests or implies with an utterance, even though it is not literally expressed. The philosopher H. P. Grice coined the term in 1975. He distinguished conversational implicatures, which arise because speakers are expected to respect general rules of conversation, and conventional ones, which are tied to certain words. Take for example the following exchange:
The theory of descriptions is the philosopher Bertrand Russell's most significant contribution to the philosophy of language. It is also known as Russell's theory of descriptions. In short, Russell argued that the syntactic form of descriptions is misleading, as it does not correlate their logical and/or semantic architecture. While descriptions may seem fairly uncontroversial phrases, Russell argued that providing a satisfactory analysis of the linguistic and logical properties of a description is vital to clarity in important philosophical debates, particularly in semantic arguments, epistemology and metaphysics.
A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase.
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including the literary or artistic, linguistic, or rhetorical.
In linguistics, anaphora is the use of an expression whose interpretation depends upon another expression in context. In a narrower sense, anaphora is the use of an expression that depends specifically upon an antecedent expression and thus is contrasted with cataphora, which is the use of an expression that depends upon a postcedent expression. The anaphoric (referring) term is called an anaphor. For example, in the sentence Sally arrived, but nobody saw her, the pronoun her is an anaphor, referring back to the antecedent Sally. In the sentence Before her arrival, nobody saw Sally, the pronoun her refers forward to the postcedent Sally, so her is now a cataphor. Usually, an anaphoric expression is a proform or some other kind of deictic (contextually-dependent) expression. Both anaphora and cataphora are species of endophora, referring to something mentioned elsewhere in a dialog or text.
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing.
Taking an objective approach to an issue means having due regard for the known valid evidence pertaining to that issue. If relevant valid evidence is denied, an objective approach is impossible. An objective approach is particularly important in science, and in decision-making processes which affect large numbers of people.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
A discourse marker is a word or a phrase that plays a role in managing the flow and structure of discourse. Since their main function is at the level of discourse rather than at the level of utterances or sentences, discourse markers are relatively syntax-independent and usually do not change the truth conditional meaning of the sentence. Examples of discourse markers include the particles oh, well, now, then, you know, and I mean, and the discourse connectives so, because, and, but, and or. The term discourse marker was coined by Deborah Schiffrin in her 1988 book Discourse Markers.
In linguistics, an adjacency pair is an example of conversational turn-taking. An adjacency pair is composed of two utterances by two speakers, one after the other. The speaking of the first utterance provokes a responding utterance. Adjacency pairs are a component of pragmatic variation in the study of linguistics, and are considered primarily to be evident in the "interactional" function of pragmatics. Adjacency pairs exist in every language and vary in context and content among each, based on the cultural values held by speakers of the respective language. Oftentimes, they are contributed by speakers in an unconscious way, as they are an intrinsic part of the language spoken at-hand and are therefore embedded in speakers' understanding and use of the language. Thus, adjacency pairs may present their challenges when a person begins learning a language not native to them, as the cultural context and significance behind the adjacency pairs may not be evident to a speaker outside of the primary culture associated with the language.
In systemic functional grammar (SFG), a nominal group is a group of words which represents or describes an simple thing, for example "The nice old English police inspector who was sitting at the table is Mr Morse". Grammatically, the wording "The nice old English police inspector who was sitting at the table" can be understood as a nominal group, which functions as the subject of the information exchange and as the person being identified as "Mr Morse".
Logophoricity is a phenomenon of binding relation that may employ a morphologically different set of anaphoric forms, in the context where the referent is an entity whose speech, thoughts, or feelings are being reported. This entity may or may not be distant from the discourse, but the referent must reside in a clause external to the one in which the logophor resides. The specially-formed anaphors that are morphologically distinct from the typical pronouns of a language are known as logophoric pronouns, originally coined by the linguist Claude Hagège. The linguistic importance of logophoricity is its capability to do away with ambiguity as to who is being referred to. A crucial element of logophoricity is the logophoric context, defined as the environment where use of logophoric pronouns is possible. Several syntactic and semantic accounts have been suggested. While some languages may not be purely logophoric, logophoric context may still be found in those languages; in those cases, it is common to find that in the place where logophoric pronouns would typically occur, non-clause-bounded reflexive pronouns appear instead.
The rhetorical situation is the context of a rhetorical event that consists of an issue, an audience, and a set of constraints. Three leading views of the rhetorical situation exist today. One argues that a situation determines and brings about rhetoric, another proposes that rhetoric creates "situations" by making issues salient, and yet another explores the rhetor as an artist of rhetoric, creating salience through a knowledge of commonplaces.
