Further reading
  | This article about a fashion brand, house, corporation or company is a stub. You can help Wikipedia by expanding it. |
| Product type | Shirt |
|---|---|
| Owner | VNF and Sons, Inc. |
| Country | Philippines |
| Introduced | 1948 |
| Previous owners |
|
| Website | crispa |
Crispa is a Philippine brand of shirts.
Crispa was established in 1948 [1] as a department store chain by the spouses Pablo and Crisanta Floro. [2] The name is a portmanteau of the couple's first names and was later also used for its textile manufacturing business. [2]
The brand gained a good reputation by the 1970s with its line of T-shirts, coinciding with the success of its basketball team, the Crispa Redmanizers. [1] [2] [3] The basketball team was established in 1956 by Valeriano "Danny" Floro, one of the sons of the Floro couple. [1] [2]
The original Crispa shirts and underwear were made purely from cotton and underwent a mechanical process called "Redmanization" to make the cloth dimensionally stable and more resilient to unwanted shrinking after washing. [1] [3] Crispa's garment and textile products were marketed as "Redmanized", "shrunk-to-fit". [1] [3] Crispa would discontinue its manufacturing and retail businesses, as well as disband its basketball team, following the decline of the Floro business enterprises by the late-1980s.[ citation needed ]
During the mid-2000s, the Crispa brand was briefly revived by Star Textiles, Inc. with a line of shirts similar to the original line.
In 2020, VNF and Sons, Inc., owned by certain grandchildren of Danny Floro, revived the Crispa brand with the introduction of a new line of T-shirts. [1] [2] [3]
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