Crosby Textor Group

Last updated

Crosby Textor Group
Industry Political strategy
Founder
Headquarters
London   OOjs UI icon edit-ltr-progressive.svg
Website crosbytextor.com

The Crosby Textor Group is a social research, corporate strategy and political polling firm created by Mark Textor and Lynton Crosby. The C|T Group is made up of campaign strategists, under the direction of Lynton Crosby, Mark Textor and Mark Fullbrook. Crosby|Textor provide research, strategic communications and campaign execution services throughout the world. Most notably in Canada, Australia, Britain, Africa, Italy and New Zealand.

Contents

Recent work

In 2008, Mark Textor claimed success for the successful Boris Johnson London Mayoral campaign. With his partner Lynton Crosby he helped develop Johnson's 'donut strategy' that overcame the trend whereby conservative voters in outer boroughs opted out of mayoral elections because they could not identify with issues important with those in the centre of the city. [1]

In the 2010 and 2013 Australian federal election campaigns, Textor was the principal national pollster and chief external strategist for Tony Abbott and the Liberal Party. The campaign delivered more seats and votes to the Liberal Party than the incumbent Labor Party after only one term. He claimed responsibility for the message: "We will stop the boats, stop the big new taxes, end the waste, and pay back the debt." [2] He was subsequently labelled 'tacky' by then-Prime Minister Abbott for a series of racist tweets (later deleted) and has been criticised by conservative commentators for 'charging a lot of money for pretty ordinary advice'.

In 2012 Textor was strategist and pollster for Campbell Newman's Liberal National Party election campaign; one that delivered a majority for the party. On his efforts the new Queensland Treasurer Tim Nicholls concluded in parliament: "If and when a history of researchers and pollsters is ever written, Mark Textor will rank in the first order throughout not only Australia but the world. He has advised campaigns and most successfully recently advised on the re-election of Boris Johnson as the Mayor of London. During the course of that campaign I came to trust and rely on Tex—as I think we all did—and his calmness, his clarity and, if I might say at times, and it was needed, his caustic wit. They were an essential ingredient in the success of our campaign" [3] He also led the catastrophic effort which saw Newman's government removed from office after only a single term in government – matched by the reverse in Victoria of the same year.

In August 2012, Textor was pollster and strategist for the Country Liberal Party's win in the Northern Territory election, where they returned to power after 11 years in opposition. [4]

Crosby-Textor was key to winning the Liberal Party's 2013 election campaign. Brian Loughnane the Liberal party's Federal Director said, "I record my gratitude to Mark Textor and the team at Crosby-Textor for their support and wise advice over a difficult and challenging three years." [5] [6]

Mark Neeham joined Crosby Textor in November 2013 [7]

In June 2014 Crosby|Textor conducted published polling on behalf of Australian Marriage Equality (AME) which showed the strongest support for same-sex marriage ever recorded in Australia. It found that 72% of Australians supported legalising same-sex marriage, while only 21% were opposed. Further, 77% of respondents agreed that Coalition MP's and Senators should be granted a conscience vote on the issue. [8] [9]

In 2019, The Guardian announced it had seen documents revealing that multiple outwardly independent groups behind adverts on Facebook promoting a hard Brexit are administrated by employees of Lynton Crosby's lobbying firm, CTF Partners. [10]

See also

Related Research Articles

A wedge issue is a political or social issue, often of a controversial or divisive nature, which splits apart a demographic or population group. Wedge issues can be advertised or publicly aired in an attempt to strengthen the unity of a population, with the goal of enticing polarized individuals to give support to an opponent or to withdraw their support entirely out of disillusionment. The use of wedge issues gives rise to wedge politics. Wedge issues are also known as hot button or third rail issues.

Lynton Crosby Australian political consultant

Sir Lynton Keith Crosby is an Australian political strategist who has managed election campaigns for right-of-centre parties in several countries.

Dog-whistle politics is political messaging employing coded language that appears to mean one thing to the general population but has an additional, different, or more specific resonance for a targeted subgroup. The analogy is to a dog whistle, whose ultrasonic tone is heard by dogs but inaudible to humans.

2012 London mayoral election 2012 election for the Mayor of London

The London mayoral election of 2012 was an election held on Thursday 3 May 2012, to elect the Mayor of London. It was won by the incumbent mayor Boris Johnson of the Conservative Party. The election was held on the same day as the London Assembly election.

Boris Johnson Prime Minister of the United Kingdom

Alexander Boris de Pfeffel Johnson is a British politician, writer, and former journalist who has served as the prime minister of the United Kingdom and leader of the Conservative Party since July 2019. He has been a member of Parliament (MP) for Uxbridge and South Ruislip since 2015 and was MP for Henley from 2001 to 2008. He also served as mayor of London from 2008 to 2016 and foreign secretary from 2016 to 2018. Johnson identifies as a one-nation conservative.

Amber Rudd british Conservative politician, independent MP for Hastings and Rye

Amber Augusta Rudd is a British politician who served as Home Secretary from 2016 to 2018 and Secretary of State for Work and Pensions from 2018 to 2019. She was first elected Member of Parliament (MP) for Hastings and Rye in 2010, representing the Conservative Party, and stood down from parliament in 2019.

Steve Brine British Independent politician

Stephen Charles Brine is a British Conservative Party politician who has served as the Member of Parliament for Winchester since 2010. Prior to his political career, he worked as a BBC Radio journalist and in public relations.

Brian Gerard Loughnane is a business and political strategic adviser. He was the federal director of the Liberal Party of Australia from February 2003 until January 2016 and campaign director for the centre-right Liberal-National Coalition in the 2004, 2007, 2010 and 2013 federal elections in Australia. Loughnane is Deputy Chairman of the International Democrat Union since April 2019.

James McGrath (Australian politician) Australian politician

James McGrath is an Australian politician and Senator for Queensland since 2014. He is a member of the Liberal National Party of Queensland and sits with the Liberal Party in federal parliament.

Peta-Louise Mary Credlin is an Australian political commentator and former public servant who served as chief of staff to Prime Minister Tony Abbott from September 2013 to September 2015. She was previously chief of staff to Abbott as Leader of the Opposition. Since 2016, she has been the host of Credlin and co-host of Jones & Co on Sky News Live.

Andrew Timothy Cooper, Baron Cooper of Windrush is a British politician and former Director of Strategy in the Cameron–Clegg coalition. He entered the House of Lords as a Conservative peer, but was suspended from the party whip for endorsing the Liberal Democrats in the 2019 European Parliament elections.

February 2015 Liberal Party of Australia leadership spill motion

A motion seeking a leadership spill of the federal parliamentary leader of the Liberal Party of Australia, Prime Minister and Deputy Leader was proposed in a meeting of the parliamentary Liberal Party on 9 February 2015. Luke Simpkins and Don Randall moved the spill motion at the meeting. Incumbent Prime Minister Tony Abbott and deputy leader of the Liberal Party Julie Bishop jointly stood in opposition to the motion which was defeated by 61 votes to 39.

2019 United Kingdom general election General election held in the United Kingdom

The 2019 United Kingdom general election was held on 12 December 2019. The Conservative Party, having failed to obtain a majority in the 2017 general election, had faced a prolonged parliamentary deadlock over Brexit while it governed in minority with the support of the Democratic Unionist Party (DUP).

2015 Canning by-election Australian federal by-election

The 2015 Canning by-election was held for the Australian House of Representatives on Saturday 19 September from 8 am to 6 pm WST. The by-election in the seat of Canning was triggered by the death of sitting Liberal MP Don Randall on 21 July 2015.

Dead cat strategy, or Deadcatting, refers to the introduction of a dramatic, shocking, or sensationalist topic to divert discourse away from a more damaging topic. The strategy, or at least the "dead cat" metaphor to describe it, is particularly associated with Australian political strategist Lynton Crosby.

Prior to the 2019 United Kingdom general election, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed are members of the British Polling Council (BPC) and abide by its disclosure rules. Opinion polling about attitudes to the leaders of various political parties can be found in a separate article.

At various dates in the run up to the 2019 United Kingdom general election, various organisations are expected to carry out opinion polling to gauge the opinions that voters hold towards political leaders. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.

2019 Brecon and Radnorshire by-election

A by-election was held in the UK Parliament constituency of Brecon and Radnorshire on 1 August 2019 after Chris Davies, who had held the seat for the Conservatives since the 2015 general election, was unseated by a recall petition. The by-election was won by Jane Dodds of the Liberal Democrats.

Premiership of Boris Johnson

The premiership of Boris Johnson began on 24 July 2019 when Johnson accepted Queen Elizabeth II's invitation, at her prerogative, to form a government. It followed the resignation of Theresa May, who stood down as leader of the Conservative Party following UK Parliament's repeated rejection of her Brexit withdrawal agreement.

Isaac Levido is an Australian political strategist who was the head of the British Conservative Party's successful campaign in the 2019 United Kingdom general election.

References

  1. ↑ "Boris Johnson handwritten note to thank Crosby Textor". Archived from the original on 20 January 2013. Retrieved 31 July 2014.
  2. ↑ "Who's in Tony Abbott's inner circle". Archived from the original on 30 August 2014. Retrieved 31 July 2014.
  3. ↑ The Hon. Nicholls, Tim. Address in Reply. Queensland Parliament, 17 May 2012.
  4. ↑ "Mark Textor on the campaign in NT".
  5. ↑ Liberal Party. "2013 Federal Election – Address by Brian Loughnane, Federal Director". Archived from the original on 8 August 2014.
  6. ↑ http://www.abc.net.au/lateline/content/2013/s3884741.htm
  7. ↑ Sean Nicolls (5 November 2013). "Surprise resignation of state Liberal director". The Sydney Morning Herald.
  8. ↑ http://www.theage.com.au/federal-politics/political-news/poll-shows-growing-support-for-samesex-marriage-20140714-3bxaj.html
  9. ↑ "Archived copy". Archived from the original on 6 August 2014. Retrieved 4 August 2014.CS1 maint: archived copy as title (link)
  10. ↑ Waterson, Jim (3 April 2019). "'Grassroots' Facebook Brexit ads secretly run by staff of Lynton Crosby firm". The Guardian . Retrieved 29 April 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.