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References
- ↑ Singh, N., Furrer O., & Massimilaino O. (2004) “To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Switzerland, and Spain”, Multinational Business Review, 12(1), 69–88.
- ↑ Singh, N., V. Kumar, and D. Baack (2005) "Adaptation of Cultural Content: Evidence from B2C E-Commerce Firms", European Journal of Marketing, Vol. 39, No. 1/2: 71–86.
- ↑ Singh, N., H. Zhao, and X. Hu, "Analyzing the Cultural Content of Web Sites: A Cross-National Comparison of China, India, Japan, and US," International Marketing Review, Vol. 22, No. 2: 129–146, 2005.
- ↑ Würtz, E. (2005) “A cross-cultural analysis of websites from high-context cultures and low-context cultures”, Journal of Computer-Mediated Communication, 11 (1), article 13. Retrieved Nov 26, 2010, from http://jcmc.indiana.edu/vol11/issue1/wuertz.html
- ↑ Cyr, D., Head, M., Larios, H., and Pan, B. (2009) "Exploring Human Images in Website Design: A Multi-Method Approach," MIS Quarterly, (33: 3) pp. 530–566.
- ↑ Jong Woo Jun, Hyung-Seok Lee, (2007) “Cultural differences in brand designs and tagline appeals” . International Marketing Review. Vol. 24, Iss. 4, 474.
- ↑ Cyr, D., Head, M., Larios, H., (2010) “Colour appeal in website design within and across cultures: A multi-method evaluation,” International Journal of Human–Computer Studies, 2010, Vol. 68, No. 1–2, pp. 1–21.
- ↑ Luna, D., Peracchio L.A.; de Juan, M. D., (2002) “Cross-cultural and cognitive aspects of Web site navigation”, Academy of Marketing Science. Journal; 30, 4; ABI/INFORM Global, pg. 397.
- ↑ Sia, Choon Ling; Lim, Kai H.; Leung, Kwok; Lee, Matthew K.O; Huang, W. W.; and Benbasat, Izak. (2009) "Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?" MIS Quarterly, (33: 3) pp. 491–512.