Greenwashing, also called "green sheen", is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.
Ethical consumerism is a type of consumer activism based on the concept of dollar voting. It is practiced through the buying of ethically made products that support small-scale manufacturers or local artisans and protect animals and the environment while boycotting products that exploit children as workers, are tested on animals, or damage the environment.
The Whole Earth Catalog (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articles, but was primarily focused on product reviews. The editorial focus was on self-sufficiency, ecology, alternative education, "do it yourself" (DIY), and holism, and featured the slogan "access to tools". While WEC listed and reviewed a wide range of products, it did not sell any of the products directly. Instead, the vendor's contact information was listed alongside the item and its review. This is why, while not a regularly published periodical, numerous editions and updates were required to keep price and availability information up to date.
Bruce Nathan Ames is an American biochemist. He is a professor of Biochemistry and Molecular Biology Emeritus at the University of California, Berkeley, and was a senior scientist at Children's Hospital Oakland Research Institute (CHORI). He is the inventor of the Ames test, a system for easily and cheaply testing the mutagenicity of compounds.
Social responsibility is an ethical framework and suggests that an individual has an obligation to work and cooperate with other individuals and organizations for the benefit of society at large. Social responsibility is a duty every individual has to perform so as to maintain a balance between the economy and the ecosystems. A trade-off may exist between economic development, in the material sense, and the welfare of the society and environment, though this has been challenged by many reports over the past decade. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. It is a concept that aims to ensure secure healthcare for the people living in rural areas and eliminate all barriers like distance, financial condition, etc. Another example is keeping the outdoors free of trash and litter by using the ethical framework combining the resources of land managers, municipalities, non-profits, educational institutions, businesses, manufacturers, and individual volunteers will be required to solve the ocean microplastics crisis. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals. Social responsibility must be intergenerational since the actions of one generation have consequences on those following.
Technical writing is writing or drafting technical communication used in technical and occupational fields, such as computer hardware and software, engineering, chemistry, aeronautics, robotics, finance, medical, consumer electronics, biotechnology, and forestry. Technical writing encompasses the largest sub-field in technical communication.
The Blue Angel is an environmental label in Germany that has been awarded to particularly environmentally friendly products and services since 1978. The owner of the label is the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety.
Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Social marketing has been a large industry for some time now and was originally done with newspapers and billboards, but similar to commercial marketing has adapted to the modern world. The most common use of social marketing in today's society is through social media. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view.
Patrick O'Reilly Brown is an American scientist who is the chief executive and founder of Impossible Foods Inc. and professor emeritus in the department of biochemistry at Stanford University. Brown is co-founder of the Public Library of Science, inventor of the DNA microarray, and a former investigator at Howard Hughes Medical Institute.
Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.
Seafood Watch is one of the best known sustainable seafood advisory lists, and has influenced similar programs around the world. It is best known for developing science-based seafood recommendations that consumers, chefs, and business professionals use to inform their seafood purchasing decisions.
The Center for the Built Environment (CBE) is a research center at the University of California, Berkeley. CBE's mission is to improve the environmental quality and energy efficiency of buildings by providing timely, unbiased information on building technologies and design techniques. CBE's work is supported and guided by a consortium of building industry leaders, including manufacturers, building owners, contractors, architects, engineers, utilities, and government agencies. The CBE also maintains an online newsletter of the center's latest activities called Centerline.
The California Department of Toxic Substances Control is an agency of the government of the state of California. The mission of the DTSC is to protect public health and the environment from toxic harm. DTSC is part of the California Environmental Protection Agency (Cal/EPA), has more than one thousand employees, and is headquartered in Sacramento. DTSC also has a number of regional offices across the state including two environmental chemistry laboratories, and field offices in Sacramento, Berkeley, Los Angeles, Chatsworth, Commerce, Cypress, Clovis (Fresno), San Diego and Calexico.
Sustainable seafood is seafood that is caught or farmed in ways that consider the long-term vitality of harvested species and the well-being of the oceans, as well as the livelihoods of fisheries-dependent communities. It was first promoted through the sustainable seafood movement which began in the 1990s. This operation highlights overfishing and environmentally destructive fishing methods. Through a number of initiatives, the movement has increased awareness and raised concerns over the way our seafood is obtained.
Sustainable seafood advisory lists and certification are programs aimed at increasing consumer awareness of the environmental impact and sustainability of their seafood purchasing choices.
GoodGuide.Com was an online web, iPhone app and Android app tool which enabled consumers to retrieve evaluations of the health, environmental, and social impacts of consumer products such as toys, food, and detergents. "GoodGuide is taking a break. The GoodGuide site will be offline beginning June 1, 2020." This is the message displayed when clicking on any link to GoodGuide.
Thomas Denis O’Rourke is an American educator, engineer and serves as the Thomas R. Biggs Professor, Civil & Environmental Engineering at the College of Engineering, Cornell University. Professor O’Rourke took his Bachelor of Science in civil engineering at Cornell's engineering college in 1970 and his doctorate at the University of Illinois at Urbana-Champaign in 1975.
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.
Activism consists of efforts to promote, impede, direct, or intervene in social, political, economic, legal, or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range from mandate building in the community, petitioning elected officials, running or contributing to a political campaign, preferential patronage of businesses, and demonstrative forms of activism like rallies, street marches, strikes, sit-ins, or hunger strikes.
Open Data Now is a 2014 book on open data by Joel Gurin.
