Electra was a brand of electric guitars and basses manufactured in Japan and distributed in the US by two companies owned by brothers: Saint Louis Music (SLM) and Pacific Coast Music in the 1970s and early 1980s. In 2013, the brand launched a successful comeback led by renowned luthiers Ben Chafin and Mick Donner.
Unlike most other brands of imported guitars which were sourced from a single manufacturer, Electra guitars were ordered from all the Japanese factories and distributors. As a result, early models especially vary in details and quality. Later, as all models came to be made by Matsumoku, Electra guitars offered high quality at competitive prices. However, the brand never entirely lost its association with inexpensive 'copy' guitars and the brand name was transitioned to Electra Westone in 1984 and Westone in 1985. The same qualities make them popular among collectors today.
In 2013 Ben Chafin, former head luthier at Dean Guitars, acquired the rights to Electra Guitars and is now producing new Electra Guitars. The first model available was a reissued and updated single cutaway Electra Omega, followed by the Omega Prime. After rave reviews and a growing roster of artist endorsements, Electra Guitars unveiled a number of new models in 2014 including the Invicta, Talon, Phoenix H & S Guitars and the Phoenix Bass. More about the current company and their guitars, basses, accessories and merchandise can be found at their official website Electra Guitars
MPC Guitars
In 1976 Electra MPC (Modular Powered Circuits) models featured a pair of cartridge slots in the guitar body, which allowed effect modules to be plugged in and controlled from the front of the guitar. Today the unusual thing is that the effects are on board, but even offering electronic effects to consumer musicians was fairly new at the time and offers an interesting alternate way to do it. There were a total of 18 guitar models which carried MPC circuits. The most notable was the Super Rock, which was a Les Paul copy. There were 12 total MPC modules offered.
Table of MPC modules
1
Phase Shifter
2
Dynamic Fuzz
3
Treble & Bass Expander
4
Tank Tone
5
Power Overdrive
6
Filter Follower
7
Auto Wah
8
Tube Sound
9
Octave Box
10
Flanger
11
Frog Nose
12
Compressor
In the assortment of modules offered was a "Mini Amp" module, which contained no effects but was a headphone amplifier for the guitar. This mini amp was actually the number 11 Module, Frog Nose. It did nothing except send a fairly weak clean guitar signal to headphones via the jack.
Ibanez is a Japanese guitar brand owned by Hoshino Gakki. Based in Nagoya, Aichi, Japan, Hoshino Gakki were one of the first Japanese musical instrument companies to gain a significant foothold in import guitar sales in the United States and Europe, as well as the first brand of guitars to mass-produce the seven-string guitar and eight-string guitar. Ibanez manufactures effects, accessories, amps, and instruments in Japan, China, Indonesia and in the United States. As of 2017 they marketed nearly 165 models of bass guitar, 130 acoustic guitars, and more than 300 electric guitars. After Gibson and Fender, Ibanez is considered the third biggest guitar brand.
Vox is a British musical equipment manufacturer founded in 1957 by Thomas Walter Jennings in Dartford, Kent, England. The company is most famous for making the Vox AC30 guitar amplifier, used by The Beatles, The Rolling Stones, The Kinks, The Yardbirds, Queen, Dire Straits, U2, and Radiohead; the Vox Continental electric organ, the Vox wah-wah pedal used by Jimi Hendrix, and a series of innovative electric guitars and bass guitars. Since 1992, Vox has been owned by the Japanese electronics firm Korg.
A guitar amplifier is an electronic device or system that strengthens the electrical signal from a pickup on an electric guitar, bass guitar, or acoustic guitar so that it can produce sound through one or more loudspeakers, which are typically housed in a wooden cabinet. A guitar amplifier may be a standalone wood or metal cabinet that contains only the power amplifier circuits, requiring the use of a separate speaker cabinet–or it may be a "combo" amplifier, which contains both the amplifier and one or more speakers in a wooden cabinet. There is a wide range of sizes and power ratings for guitar amplifiers, from small, lightweight "practice amplifiers" with a single 6-inch speaker and a 10-watt amp to heavy combo amps with four 10-inch or four 12-inch speakers and a 100-watt amplifier, which are loud enough to use in a nightclub or bar performance.
Epiphone is an American musical instrument brand that traces its roots to a musical instrument manufacturing business founded in 1873 by Anastasios Stathopoulos in Smyrna, Ottoman Empire, and moved to New York City in 1908. After taking over his father's business, Epaminondas Stathopoulos named the company "Epiphone" as a combination of his own nickname "Epi" and the suffix "-phone" in 1928, the same year it began making guitars.
Univox was a musical instrument brand of Unicord Corporation from the early 1960s, when they purchased the Amplifier Corporation of America of Westbury, New York and began to market a line of guitar amplifiers. Univox also distributed guitars by Matsumoku, effects units by Shin-Ei Companion, and synthesizers by Crumar and Korg.
Marshall Amplification is a British company that designs and manufactures music amplifiers, speaker cabinets, brands personal headphones and earphones, a record label and, having acquired Natal Drums, drums and bongos. It was founded by drum shop owner and drummer Jim Marshall, and is now based in Bletchley, Milton Keynes, Buckinghamshire.
Scholz Research & Development, Inc. was the name of the company founded by musician and engineer Tom Scholz to design and manufacture music technology products.
Seymour Duncan is an American company best known for manufacturing guitar and bass pickups. They also manufacture effects pedals which are designed and assembled in America. Guitarist and luthier Seymour W. Duncan and Cathy Carter Duncan founded the company in 1976, in Santa Barbara, California. Dena Sklar was one of the original employees.
Kramer Guitars is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock and heavy metal musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation.
Hondo was an American guitar company and brand owned by IMC, and later Musicorp, that produced a range of entry level to high-end acoustic guitars, electric guitars and basses with designs primarily based on those of classic models such as the Fender Stratocaster and the Gibson Les Paul. From 1972 to 1989 the guitars were mainly produced in Korea by Samick, with the short-lived Professional Series being made in Japan. In 2005, the J.B. Player brand replaced the Hondo name.
A bass amplifier is a musical instrument electronic device that uses electrical power to make lower-pitched instruments such as the bass guitar or double bass loud enough to be heard by the performers and audience. Bass amps typically consist of a preamplifier, tone controls, a power amplifier and one or more loudspeakers ("drivers") in a cabinet.
The Fender Custom Shop is a division of Fender Musical Instruments Corporation, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition high end quality guitars, builds limited edition amplifiers, and does some research & design for the parent company.
Matsumoku Industrial was a Japanese manufacturing company based in Matsumoto, Nagano, between 1951 and 1987. Established in 1951 as a woodworking and cabinetry firm, Matsumoku is remembered as a manufacturer of guitars and bass guitars, including some Epiphone and Aria guitars.
Greco is a Japanese guitar brand owned by the Kanda Shokai Corporation (in Japanese) 神田商会, a musical instrument wholesaler mostly known for being part of Fender Japan. Instruments manufactured with the name "Greco" are electric and acoustic guitars.
Westone is a brand of musical instruments that has been used by various manufacturers of electric and acoustic guitars and basses. The name gained wide recognition in the mid-1970s when Matsumoku in Japan and St. Louis Music in Korea began marketing guitars under the brand. After production by Matsumoku ceased in 1991, the brand has occasionally been used on instruments by luthiers and guitar manufacturers in Europe and Asia.
Vintage Guitar is an American magazine that focuses on vintage and classic guitars, amplifiers, effects, and related equipment, as well as notable guitarists from all genres and eras. The publication's feature stories and monthly columns cover a diverse range of topics by contributors, including some of the biggest names in the industry and renowned authorities like Dan Erlewine, George Gruhn, Wolf Marshall, Richard Smith, and Seymour W. Duncan, as well as some of the best-known writers in the field, including Pete Prown, Walter Carter, Dan Forte, Dave Hunter, Rich Kienzle, Michael Dregni, John Peden, Greg Prato, and others.
The Vox Custom 24 was one of a group of guitars produced in Japan by the Matsumoku company between 1980–85, which included the Custom and Standard 24 and Custom and Standard 25 guitars. Custom and Standard bass guitars were also included in the range. Matsumoku had already produced guitars for Aria and other brands such as Westbury. These were recognised as leaders in performance, innovation and quality. The electronics in these guitars were designed by Adrian Legg. The guitars are passive but the complex switching allows for a wide variety of sounds, making them extremely versatile instruments.
A keyboard amplifier is a powered electronic amplifier and loudspeaker in a wooden speaker cabinet used for amplification of electronic keyboard instruments. Keyboard amplifiers are distinct from other types of amplification systems such as guitar amplifiers due to the particular challenges associated with making keyboards sound louder on stage; namely, to provide solid low-frequency sound reproduction for the deep basslines which keyboards can play and crisp high-frequency sound for the high-register notes. Another difference between keyboard amplifiers and guitar/bass amplifiers is that keyboard amps are usually designed with a relatively flat frequency response and low distortion. In contrast, many guitar and bass amp designers purposely make their amplifiers modify the frequency response, typically to "roll off" very high frequencies, and most rock and blues guitar amps, and since the 1980s and 1990s, even many bass amps are designed to add distortion or overdrive to the instrument tone.
Vintage musical equipment is older music gear, including instruments, amplifiers and speakers, sound recording equipment and effects pedals, sought after, maintained and used by record producers, audio engineers and musicians who are interested in historical music genres. While any piece of equipment of sufficient age can be considered vintage, in the 2010s the term is typically applied to instruments and gear from the 1970s and earlier. Guitars, amps, pedals, electric keyboards, sound recording equipment from the 1950s to 1970s are particularly sought. Musical equipment from the 1940s and prior eras is often expensive, and sought out mainly by museums or collectors.
St. Louis Music (SLM) is a manufacturer and distributor of musical instruments, accessories, and equipment. SLM distributes products from over 260 music products industry brands, is the corporate owner of several string- and brass-instruments brands, and is the producer and exclusive worldwide distributor of Alvarez and Alvarez-Yairi guitars.
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