Emma's Diary

Last updated
Emma's Diary
Company typeSubsidiary
Founded1991;34 years ago (1991)
FounderNick Wells
FateAcquired by Everyday Health Group Pregnancy & Parenting in January 2022.
Headquarters
United Kingdom
ProductsFree baby care product packs, pregnancy guide
ServicesPublishing pregnancy-related content (print and digital), medical information and advice, video content, parenting club, app
Owner Everyday Health Group Pregnancy & Parenting
Parent Ziff Davis

Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media. [1] [2] [3] It is also known for distributing free resources for prenatal and postnatal care. [4]

History

Founded by Nick Wells in 1991, [5] [6] Emma's Diary went on to release a website [7] [8] and app [8] [9] to distribute its content digitally. With content written in accordance with NHS, NICE, and BFI guidelines, [10] [11] it publishes medical information, advice, and video content made for expecting parents.

The company also distributes free packs of baby care products at retailers such as Argos and Boots. [1] [4] [12] It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK. [10]

References

  1. 1 2 Chamberlain, Zoe (2022-01-14). "Best baby clubs to save money on food, toiletries and clothes". BirminghamLive. Retrieved 2022-10-28.
  2. ↑ Gregory, Rhys (2019-02-05). "Emma Thomas wins Wales' 'Emma's Diary Mums' Midwife of the Year 2019'" . Retrieved 2022-10-28.
  3. ↑ "英国消费类杂志发行量增长 占十大杂志六个席位_新闻中心_新浪网". news.sina.com.cn. Retrieved 2022-10-28.
  4. 1 2 Gill, Emma (2019-05-16). "Mums can't get enough of free Emma's Diary baby packs". Manchester Evening News. Retrieved 2022-10-28.
  5. ↑ "Lifecycle". FRP Advisory. Retrieved 2022-10-28.
  6. ↑ "Nick Wells, head of TNT Mail". theguardian.com. Retrieved 2022-10-28.
  7. ↑ Shaw, Neil (2021-09-29). "Website lists 100 'worst baby names'". WalesOnline. Retrieved 2022-10-28.
  8. 1 2 "Emma's Diary reveals new website by Tall". Prolific North. 2014-10-16. Retrieved 2022-10-28.
  9. ↑ Bland, Catherine (April 2020). "Smartphone applications available to pregnant women in the United Kingdom: An assessment of nutritional information". Maternal & Child Nutrition. 16 (2) e12918. doi:10.1111/mcn.12918. ISSN   1740-8695. PMC   7083499 . PMID   31833237.
  10. 1 2 "Emma's Diary is an RCM Alliance Partner". RCM. Retrieved 2022-10-28.
  11. ↑ "Health Professional Academy - Resources - Itch". www.healthprofessionalacademy.co.uk. Retrieved 2022-10-28.
  12. ↑ Anderson, Elizabeth (2018-03-15). "Money-saving tips and deals during pregnancy". inews.co.uk. Retrieved 2022-10-28.
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