Employee pricing is a selling strategy launched in 2005 by the auto industry to attract customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker priceMSRP. The program was first offered that year by General Motors, and later followed by Ford, Chrysler, and some local dealerships. While 2005 was the biggest year for the promotion, it has since been used several times, like during the automotive industry crisis of 2008 to stimulate sales.
Chrysler was the most notable of all during this promotion, with its "Employee Pricing Plus". Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by General Motors or Ford Motor Company.
According to its TV ads and website, the world's first employee pricing program for customers was instituted by The Brick, a Canadian furniture store.
Starting on July 1, 2006, Chrysler reinstituted the Employee Pricing Plus program to run from July 1 to July 31. For the first five days of the program, all Chrysler, Dodge, Jeep dealerships in the United States were open until midnight to support the program, a first in the company's history.
The discounted prices however do not impact profits much, as the margins are recovered with higher sales and better contribution to fixed costs.
Chrysler reinstated employee pricing price starting January 26th, 2009.
FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( KRY-slər), is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat and Maserati vehicles in North America.
Dodge is an American brand of automobiles and a division of Stellantis North America, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.
Eagle was a brand of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) in 1987 and marketed through the end of the 1998 model year. It was aimed at the enthusiast driver and promoted as more "European" than the automaker's similar models.
American Motors Corporation was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history.
Lido Anthony "Lee" Iacocca was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He was president of Chrysler from 1978 to 1991 and chairman and CEO from 1979 until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the United States' Big Three automakers.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.
Dieter Zetsche is a German engineer and business executive. He is the chairman of TUI AG. He was the chairman of the board of management of Daimler AG and head of Mercedes-Benz until 22 May 2019, a role he had held since 2006, in addition to being a member of the company's board since 1998.
Group 1 Automotive, Inc. is an international Fortune 300 automotive retailer with automotive dealerships and collision centers in the United States and the United Kingdom. Group 1 sells new and used cars and light trucks, arranges financial services, provides maintenance and repair services, and sells vehicle parts. As of 2021, the company employs over 13,000 people globally.
In the United States automotive industry, the term Big Three is used for the country's three largest motor vehicle manufacturers, especially indicating companies that sell under multiple brand names.
Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation after the US$2 billion takeover of American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997.
The Montreal International Auto Show is an annual auto show held for 10 days in mid-to-late January in Montreal, Quebec, Canada. It usually takes place at the Palais des congrès de Montréal.
The Herb Chambers Companies, usually shortened to Herb Chambers, is one of the largest automotive dealership in New England and is the North America's 17th largest dealer group.
The 2008–2010 automotive industry crisis formed part of the 2007–2008 financial crisis and the resulting Great Recession. The crisis affected European and Asian automobile manufacturers, but it was primarily felt in the American automobile manufacturing industry. The downturn also affected Canada by virtue of the Automotive Products Trade Agreement.
Beginning in the latter half of 2008, a global-scale recession adversely affected the economy of the United States. A combination of several years of declining automobile sales and scarce availability of credit led to a more widespread crisis in the United States auto industry in the years of 2008 and 2009.
In the United States, the automotive industry began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry and mass market production process. During the 20th century, global competitors emerged, especially in the second half of the century primarily across European and Asian markets, such as Germany, France, Italy, Japan and South Korea. The U.S. is currently second among the largest manufacturers in the world by volume.
The history of Chrysler involves engineering innovations, high finance, wide alternations of profits and losses, various mergers and acquisitions, and multinationalization. Chrysler, a large automobile manufacturer, was founded in the 1920s and continues under the name Stellantis North America.
The Retire Your Ride program was a voluntary Canadian scrappage program created to reward Canadians for permanently retiring a vehicle made in 1995 or earlier for a wide range of rewards, such as a public transit pass or C$300. The program ended on March 31, 2011. By January 2011, the program had surpassed its original targets and had permanently retired over 120,000 vehicles and reduced thousands of tonnes of smog-forming emissions. The program was available in provinces across Canada. Some automakers had started their own complimentary auto retirement programs with rewards on top of the federal program's rewards in an effort to increase vehicle sales in Canada.
Dave Smith Motors is a car dealership in Kellogg, Idaho, that attracts customers from all over the country. The dealership has a reputation for being the "World’s Largest Ram Dealer".
Fremont Motors is a privately owned new and used automotive retailer in the United States. It was founded in April, 1938 in Lander, Wyoming. The company owns and operates 14 dealerships in Wyoming and Nebraska. The current president of Fremont Motor Companies is Cathy Guschewsky, and the CEO is her daughter Arin Emmert.
The automotive industry in the Philippines is one of the largest in the Asia-Pacific region, with approximately 441.4 thousand vehicles sold in 2023. Most of the vehicles sold and built in the Philippines are from foreign brands. For the most part, the Philippines is dominated by Japanese automobile manufacturers like most of its ASEAN neighbors. The automobile production in the country is covered under the Philippine Motor Vehicle Development Program implemented by the Board of Investments. In addition, there are also a small number of independent firms who assemble and fabricate jeepneys and other similar vehicles, using surplus engines and drivetrain parts mostly from Japan.
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