Facelift (product)

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A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.

Contents

Web sites, [1] magazines or other industries may also be facelifted, for instance when their titles and products appear dated.

The term probably comes from the same term used in plastic surgery.

Purpose

It is commonly applied to many kinds of products to keep them competitive during a model's product life cycle [2] and to increasing the sales revenue of products. To earn high sales revenue and profits for as long as possible with one product generation, one must enhance the product's attractiveness from time to time.

In automotive industry, the product lifecycle of mass-produced productions is always 4 to 6 years, and during that period, the competitor company will introduce new product to hold more market share. When new cars have launched into the market for 2 and 3 years, to keep their strength in the market, company will push out a facelift version to attract new and past customers to change their cars as they observe the sales revenue starts decreasing. This process is controlled by product life cycle management. [3]

Manifestation in Automobiles

In automobiles industry, facelift often be shown as a small change in its outlook, updating its engine output, adding some new equipment or creating a new edition etc. [4] [5]

Mercedes-Benz E 200 BlueEFFICIENCY Avantgarde (W 212) - Frontansicht, 23. September 2012, Ratingen.jpg
Mercedes-Benz E 250 Avantgarde Sport-Paket AMG (W 212, Facelift) - Frontansicht, 21. September 2013, Ratingen.jpg
Comparison between the pre-facelift W212 E-Class (left) and the facelift W212 E-Class (right)

In the case of the Mercedes-Benz E-Class (W212), the facelift introduced in 2013 for model year 2014 introduced a lot of significant changes. On the exterior, the are new bumpers with redesigned lower air intakes, slightly revised rear lights with LED technology as well as new grille design for the Avantgarde models. [6] In addition, new single-piece LED headlights with integrated daytime running light was introduced, replacing the two-piece Bi-Xenon headlights with separate DRL on the lower air intakes on the pre-facelift models. On the interior, however, changes are limited to a new gauge cluster, an update to the COMAND system [7] and a new steering wheel design. Mechanically, the updated M 274 engines replaced the previous M 271 units on 4-cylinder petrol models, [8] [9] a new E400 model with a 329hp 3.0L (later increased to 3.5L) twin-turbo V6 petrol engine was introduced, and a new 9-speed automatic transmission was introduced on V6 diesel models, [10] replacing the previous 7-speed transmission.

Sugar Water Gets a Facelift

A good facelift can bring an increasing revenue and a better reputation to the company.

In 2008, Coke, Pepsi Bottles try new sizes to pump up sales. [11] While U.S. soda sales in major retail channels overall declined 3.5% in the first quarter, convenience-store sales dropped 4.2%, according to Beverage Digest, an industry publication. The 20-ounce bottle accounts for most convenience-store soda sales. To win back sales, several Coca-Cola and Pepsi bottlers are conducting pilot tests on a variety of bottle sizes they hope will appeal to consumers put off by the 20-ounce bottle or looking for a cheaper option to cushion the blow of high food and energy prices. [12]

Facelifts of websites

GMB-2.png

Facelifts of websites may take the form of changes in the appearance of the web, a new function being added, etc.

For example, to improve the GMB website, a new navigation panel was built to help users get less confused when navigating around in the dashboard. [13]

Also, in response to the increasingly mobile nature of web usage, Facebook rolled out key updates to make Pages more mobile-friendly and user-friendly. To make Pages more mobile-friendly, Facebook has changed the layout to include tabs for each Page section – allowing a visitor to get the information they need in a streamlined fashion, while eliminating cumbersome scrolling and clicking. [14]

When a website is not able to give the result people want, do not meet the modern functionality standards, and is not responsive and mobile-friendly, then it may need a facelift to improve the situation. [15]

Related Research Articles

<span class="mw-page-title-main">Mercedes-Benz E-Class</span> Motor vehicle

The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwide across five generations.

<span class="mw-page-title-main">Mercedes-Benz CLS</span> Motor vehicle

The Mercedes-Benz CLS is a series of executive cars produced by Mercedes-Benz since 2004.

<span class="mw-page-title-main">Mercedes-Benz R-Class</span> Motor vehicle

The Mercedes-Benz R-Class is a large luxury MPV introduced by Mercedes-Benz in 2005 for the 2006 model year. Following the success of the smaller A- and B-Class MPVs, Mercedes presented a concept vehicle, Vision GST, at the 2002 Detroit Auto Show and a second one presented at the 2004 Detroit Auto Show, subsequently introducing the production version at 2005 New York International Auto Show. The R-Class was manufactured in Vance, Alabama until 2015 when its production was shifted to Mishawaka, Indiana for a smaller volume production until 2017.

<span class="mw-page-title-main">Mercedes-Benz GLE</span> Midsize luxury SUV

The Mercedes-Benz GLE, formerly Mercedes-Benz M-Class, is a mid-size luxury SUV produced by the German manufacturer Mercedes-Benz since 1997. In terms of size, it is slotted in between the smaller GLC and the larger GLS, the latter with which it shares platforms.

<span class="mw-page-title-main">Mercedes-Benz B-Class</span> Motor vehicle

The Mercedes-Benz B-Class is a subcompact executive car manufactured and marketed by Mercedes-Benz since 2005. Based on the A-Class with larger dimensions, the European New Car Assessment Programme classifies it as a small MPV.

<span class="mw-page-title-main">Mercedes-Benz A-Class</span> Compact car model

The Mercedes-Benz A-Class is a compact car produced by the German automobile manufacturer Mercedes-Benz as the brand's entry-level vehicle. The first generation was introduced in 1997, the second generation (W169) in late 2004 and the third generation (W176) in 2012. The fourth generation model (W177), which was launched in 2018, marked the first time the A-Class was offered in the United States and Canada. This fourth generation A-Class is also the first to be offered both as a hatchback (W177) and sedan (V177).

<span class="mw-page-title-main">SsangYong Rexton</span> Full-size SUV manufactured by SsangYong Motor

The SsangYong Rexton is a mid-size SUV manufactured by SsangYong Motor since late 2001. The name Rexton is derived from the Latin title 'rex' and the English word 'tone', which is intended to mean "the ruler's tone".

<span class="mw-page-title-main">Mercedes-Benz E-Class (W211)</span> Motor vehicle

The Mercedes-Benz W211 is the third generation Mercedes-Benz E-Class made from 2002 to 2009 in sedan/saloon and station wagon/estate configurations – replacing the W210 E-Class models and superseded by the Mercedes-Benz W212 in 2009.

<span class="mw-page-title-main">Mercedes-Benz SLK-Class (R170)</span> Motor vehicle

The R170 Mercedes-Benz SLK-Class is the first generation of the Mercedes-Benz SLK-Class range of compact luxury roadsters produced by Mercedes-Benz between 1996 and 2004.

<span class="mw-page-title-main">Mercedes-Benz S-Class (W220)</span> Motor vehicle

The Mercedes-Benz W220 was a range of flagship sedans which, as the fourth generation Mercedes-Benz S-Class, replaced the W140 S-Class after model year 1998 — with long and short wheelbase versions, performance and luxury options; available four-wheel drive; and a range of diesel as well as gas/petrol V6, V8, and V12 engines. Compared to its predecessor, the W220 had somewhat smaller exterior dimensions but offered greater interior volume, particularly in the long-wheelbase versions, and slightly less cargo volume.

<span class="mw-page-title-main">Mercedes-Benz E-Class (W212)</span> Motor vehicle

The W212 and S212 Mercedes-Benz E-Class series is the fourth-generation of the E-Class range of executive cars which was produced by Mercedes-Benz between 2009 and 2016 as the successor to the W211 E-Class. The body styles of the range are:

<span class="mw-page-title-main">Mercedes-Benz GLA</span> Subcompact luxury crossover SUV

The Mercedes-Benz GLA is a subcompact luxury crossover SUV manufactured and marketed by Mercedes-Benz over two generations. It is essentially the SUV equivalent of the A-Class, and the smallest SUV marketed by the brand. The production version was revealed in August 2013 ahead of the 2013 Frankfurt Auto Show in September 2013.

<span class="mw-page-title-main">Mercedes-Benz GLC</span> Motor vehicle

The Mercedes-Benz GLC is a compact luxury crossover SUV introduced in 2015 for the 2016 model year that replaces the GLK-Class. According to Mercedes-Benz, it is the SUV equivalent to the C-Class. Although officially considered compact, it is considered mid-size in the US market.

<span class="mw-page-title-main">Mercedes-Benz S-Class (W222)</span> Motor vehicle

The Mercedes-Benz W222 is the sixth generation of the S-Class produced from 2013 to 2020, the successor of the W221 S-Class and the predecessor of the W223 S-Class. The W222 was designed during 2009. The original design proposal of the car was created by Il-hun Yoon, a Korean designer, who was inspired by the Mercedes-Benz F700 concept car. The exterior design was developed by a team of designers under the direction of Robert Lešnik. W222 has a similar design theme to the C-Class (W205) and E-Class (W213).

<span class="mw-page-title-main">Mercedes-Benz E-Class (C207)</span> Motor vehicle

The C207/A207 Mercedes-Benz E-Class are coupé and convertible models based on the W204 C-Class sedan chassis. It was produced between 2009 and 2017 as the successor to the previous C209/A209 CLK-Class. The body styles of the range are:

<span class="mw-page-title-main">Mercedes-Benz S-Class (C217)</span> Motor vehicle

The Mercedes-Benz S-Class Coupé and Convertible (C217/A217) are grand tourers manufactured by Mercedes-Benz from 2014 to 2020.

<span class="mw-page-title-main">Mercedes-Benz C-Class (W205)</span> Motor vehicle

The Mercedes-Benz W205 is the fourth generation of the Mercedes-Benz C-Class which was produced by Daimler AG between 2014 and 2021. The W205 C-Class was preceded by the W204 C-Class and superseded by the W206 C-Class. The fourth-generation C-Class was available in sedan (W205), station wagon/estate (S205), coupe (C205), cabriolet (A205) and long-wheelbase sedan (V205) body styles.

<span class="mw-page-title-main">Mercedes-Benz E-Class (W213)</span> Motor vehicle

The W213 Mercedes-Benz E-Class is the fifth-generation of the Mercedes-Benz E-Class. Sold from 2016, it is the successor to the W212/S212 E-Class models. The coupe/convertible models share the same platform as the sedan/wagon, in contrast to the previous generation. The high-performance Mercedes-AMG E 63 and E 63 S versions of the W213 have been available as well from 2016, and these are the only versions with V8 engines.

<span class="mw-page-title-main">Mercedes-Benz CLS-Class (C219)</span> Motor vehicle

The C219 Mercedes-Benz CLS-Class is the first generation of the CLS-Class range of four-door coupe which features a fastback body style by Mercedes-Benz, and was produced between 2004 and 2010.

<span class="mw-page-title-main">Mercedes-Benz GL-Class (X166)</span> Motor vehicle

The X166Mercedes-Benz GL-Class is a full-sized luxury SUV produced from 2012 to 2019. It is the second generation model in the GL-Class range, and was renamed GLS as of the 2016 facelift.

References

  1. ↑ "10 Signs it's Time for a Website Facelift". blog.hubspot.com. Retrieved 2015-11-04.
  2. ↑ "A.T. Kearney - The Purchasing Chessboard". www.purchasingchessboard.com. Archived from the original on 4 March 2016. Retrieved 2015-11-04.
  3. ↑ "Managing product life cycle in the auto industry- evaluating carmakers effectiveness". www.academia.edu. Retrieved 2015-11-04.
  4. ↑ Bryant, Chris (2013-09-10). "Facelifts whet appetite for older car models". Financial Times. ISSN   0307-1766 . Retrieved 2015-11-04.
  5. ↑ egeMotors (14 March 2022). "Auto verkaufen" (in German).
  6. ↑ "The new Mercedes-Benz E-Class: Efficient, intelligent, emotionally appealing". marsMediaSite. Retrieved 2021-07-04.
  7. ↑ "Mercedes-Benz E-Class – 2015 generation: New infotainment for the E-Class". marsMediaSite. Retrieved 2021-07-04.
  8. ↑ "2013 Mercedes-Benz E-class (W212, facelift 2013) E 200 (184 Hp) G-TRONIC | Technical specs, data, fuel consumption, Dimensions". www.auto-data.net. Retrieved 2021-07-04.
  9. ↑ "2009 Mercedes-Benz E-class (W212) E 200 CGI BlueEFFICIENCY (184 Hp) | Technical specs, data, fuel consumption, Dimensions". www.auto-data.net. Retrieved 2021-07-04.
  10. ↑ "New nine-speed automatic transmission debuts in the Mercedes-Benz E 350 BlueTEC: Premiere of the new 9G-TRONIC". marsMediaSite. Retrieved 2021-07-04.
  11. ↑ "Sugar water gets a facelift: What marketing does for soda | Berkeley Media Studies Group". www.bmsg.org. Retrieved 2015-11-04.
  12. ↑ McKay, Betsy. "Coke, Pepsi Bottlers Try New Sizes To Boost Sales". Wall Street Journal. ISSN   0099-9660 . Retrieved 2015-11-04.
  13. ↑ "Google My Business (GMB) Dashboard Gets a Facelift | Imprezzio Marketing". Imprezzio Marketing. Archived from the original on 2015-11-04. Retrieved 2015-11-04.
  14. ↑ "Page Power: Facebook Mobile Pages Get a Facelift - Black Tie Digital Marketing". Black Tie Digital Marketing. Archived from the original on 4 March 2016. Retrieved 2015-11-04.
  15. ↑ "Does Your Website Need a Facelift - Adwise Marketing". Adwise Marketing & Communication. Retrieved 2015-11-04.
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