Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
Entertainment law, also referred to as media law, is legal services provided to the entertainment industry. These services in entertainment law overlap with intellectual property law. Intellectual property has many moving parts that include trademarks, copyright, and the "Right of Publicity". However, the practice of entertainment law often involves questions of employment law, contract law, torts, labor law, bankruptcy law, immigration, securities law, security interests, agency, right of privacy, defamation, advertising, criminal law, tax law, International law, and insurance law.
A weasel word, or anonymous authority, is an informal term for words and phrases aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague or ambiguous claim has been communicated. Examples include the phrases "some people say", "most people think", and "researchers believe." Using weasel words may allow one to later deny any specific meaning if the statement is challenged, because the statement was never specific in the first place. Weasel words can be a form of tergiversation and may be used in advertising, (popular) science, opinion pieces and political statements to mislead or disguise a biased view.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false, misleading, or deceptive statement, made intentionally or recklessly to promote the sale of property, goods, or services to the public. A false advertisement can further be classified as deceptive if the advertiser deliberately misleads the consumer, as opposed to making an unintentional mistake. Many governments use regulations to control false advertising.
The Epoch Times is a far-right international multi-language newspaper and media company affiliated with the Falun Gong new religious movement. The newspaper, based in New York City, is part of the Epoch Media Group, which also operates New Tang Dynasty (NTD) Television. The Epoch Times has websites in 35 countries but is blocked in mainland China.
Vernon Coleman is an English conspiracy theorist, anti-vaccination activist, AIDS denialist, blogger and novelist who writes on topics related to human health, politics and animal issues.
A crisis pregnancy center (CPC), sometimes called a pregnancy resource center (PRC), is a type of nonprofit organization established to persuade pregnant women against having an abortion. CPCs generally provide peer counseling related to pregnancy, childbirth, and not having an abortion, and may also offer additional non-medical services such as financial assistance, child-rearing resources, and adoption referrals. CPCs that qualify as medical clinics may also provide pregnancy testing, sonograms, and other services. However, CPCs have also frequently been found to disseminate false medical information, usually about the supposed physical and mental health risks of abortion, but sometimes also about the effectiveness of condoms and the prevention of sexually transmitted infections.
An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising, an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around [the] product or service being advertised". An advergame is considered a type of advertainment.
Activia is a brand of yogurt owned by Groupe Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.
Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and economic goals at the expense of the public welfare, especially in matters of environmental protection, social stratification, and ethics in the governing of a society. In politics, anti-consumerism overlaps with environmental activism, anti-globalization, and animal-rights activism; moreover, a conceptual variation of anti-consumerism is post-consumerism, living in a material way that transcends consumerism.
Truth in advertising may refer to:
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Power Balance is the original brand of hologram bracelets claimed by its manufacturers and vendors to use "holographic technology" to "resonate with and respond to the natural energy field of the body", and increase sporting ability. Numerous independent studies of the device have found it to be no more effective than placebo for enhancing athletic performance, and the manufacturer was forced by the ACCC to retract any previous claims in 2010.
The Nothing to hide argument is a privacy-related argument.
False or falsehood may refer to:
TINA.org (TruthinAdvertising.org) is an independent, non-profit, advertising watchdog organization. TINA.org was founded in 2012 and received its initial funding from Karen Pritzker and Michael Vlock through their Seedlings Foundation, which supports programs that nourish the physical and mental health of children and families, and fosters an educated and engaged citizenship. TINA.org is headed by Bonnie Patten, who has served as its Executive Director since its founding.
False Advertising are a British three-piece alternative rock group from Manchester and Oxford, England.
BitChute is an alt-tech video hosting service launched by Ray Vahey in January 2017. It is known for accommodating far-right individuals and conspiracy theorists, and for hosting hate speech. Some creators who use BitChute have been banned from YouTube; some others crosspost content to both platforms or post more extreme content only to BitChute. BitChute claims to use peer-to-peer WebTorrent technology for video distribution, though this has been disputed.
