 | This article needs to be updated.(April 2025) |
| Founded | 2012 |
|---|---|
| Founder | Will Henshall, John Vitale |
| Headquarters | , United States |
| Website | focusatwill |
Focus@Will is a subscription service that offers sequenced playlists of instrumental music marketed for listener's productivity improvement. The company is based out of Los Angeles. [1]
All of the music available at Focus@Will is instrumental, [2] [3] separated into a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient. [4]
The app offers a personalized feed that take into account the skipped tracks. [5] [6] [4] The service also includes a timer function and a productivity tracker. [7] [8]
The company showcased a white paper describing the benefits of its style of music, but it was not peer-reviewed. [9] Jack Curtis Dubowsky, a composer, described this as "flimsy pseudo-science" and compared it to Muzak, which claimed in a report in 1956 that it increased worker productivity. [9]
Founder and CEO Will Henshall was previously a professional musician, who then founded a company that created online collaboration tools for musicians, sold to Avid Audio in 2003. [5] [10] He cofounded Focus@Will with John Vitale and Graham Lyus. [11]
The beta version of Focus@Will was released in December 2012. [6]
Beginning in April 2013 the company expanded the service to international markets. [12] [13] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus. [12] [7]
A Focus@will mobile app and freemium service were released in May 2013. [14] [15] [16]
The company is backed by the Pritzker Foundation, other private investors, and Singularity University. [5] [1] As of February 2013, it had raised approximately $3.5 million. [1]