Follow The Other Hand. A Remarkable Fable That Will Energize Your Business, Profits and Life is a business book by Duke CE faculty and NYU adjunct professor Andy Cohen. Published in 2006, Follow The Other Hand was reviewed by Paul S. Brown of The New York Times and featured in many business magazines.
This book is a business novella using magic as a metaphor to change the readers’ behavior and empower the reader to think out of the box. The author believes that Innovation begins by challenging assumptions. The term, Follow the Other Hand, is derived from a sleight of hand magic trick that reminds people that what they assume to be true is actually a belief. And if they follow that belief they will be misdirected such as in magic. But if they challenge the assumption; in essence, follow the other hand, they will find the secret or a new business solution that did not exist before. The book uses lessons instead of chapters. Each lesson ends with instructions for a magic trick supporting the premise of that lesson.
The book includes business case histories of companies large and small that challenge the assumptions of their competitors to create successful products and services. Case histories include: Axe (Lynx), a body spray, manufactured by Unilever; OnStar, a telematic service from General Motors, Build-A-Bear Workshop, a retail operation created by Maxine Clark, Proofreadnow.com, an innovative online service, M&M's, a confectionery manufactured by Mars Incorporated, Jones Soda, a soft drink manufacturer and Crest Spinbrush, a packaged good products created from a partnership between John Osher and Procter & Gamble.
James Randi was a Canadian-American stage magician and scientific skeptic who extensively challenged paranormal and pseudoscientific claims. He was the co-founder of the Committee for Skeptical Inquiry (CSI), and founder of the James Randi Educational Foundation (JREF). Randi began his career as a magician under the stage name The Amazing Randi and later chose to devote most of his time to investigating paranormal, occult, and supernatural claims, which he collectively called "woo-woo". Randi retired from practicing magic at age 60, and from his foundation at 87.
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. It has been published weekly in The New York Times Book Review since October 12, 1931. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and non-fiction, hardcover, paperback and electronic.
Contact juggling is a form of object manipulation that focuses on the movement of objects such as balls in contact with the body. Although often used in conjunction with "toss juggling", it differs in that it involves the rolling of one or more objects without releasing them into the air.
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.
Lean manufacturing is a production method aimed primarily at reducing times within the production system as well as response times from suppliers and to customers.
Six Sigma (6σ) is a set of techniques and tools for process improvement. It was introduced by American engineer Bill Smith while working at Motorola in 1986. A six sigma process is one in which 99.99966% of all opportunities to produce some feature of a part are statistically expected to be free of defects.
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity that is or could be done internally, and sometimes involves transferring employees and assets from one firm to another.
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.
Sleight of hand refers to fine motor skills when used by performing artists in different art forms to entertain or manipulate. It is closely associated with close-up magic, card magic, card flourishing and stealing. Because of its heavy use and practice by magicians, sleight of hand is often confused as a branch of magic; however, it is a separate genre of entertainment and many artists practice sleight of hand as an independent skill. Sleight of hand pioneers with worldwide acclaim include Dan and Dave, Ricky Jay, Derek DelGaudio, David Copperfield, Yann Frisch, Norbert Ferré, Dai Vernon, Cardini, Tony Slydini and Helder Guimarães.
A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indicate its relative merit.
Departmentalization refers to the process of grouping activities into departments. Division of labour creates specialists who need coordination. This coordination is facilitated by grouping specialists together in departments.
Catherine Anna Yronwode is an American writer, editor, graphic designer, typesetter, and publisher with an extensive career in the comic book industry. She is also a practitioner of folk magic.
David Welch Pogue is an American technology and science writer and TV presenter. He is an Emmy-winning correspondent for CBS News Sunday Morning and author of the "Crowdwise" column in The New York Times Smarter Living section.
Christopher Nicholas Sarantakos, known professionally as Criss Angel, is an American magician, illusionist and musician. Angel began his career in New York City, before moving his base of operations to the Las Vegas Valley. He is known for starring in the television and stage show Criss Angel Mindfreak and his previous live performance illusion show Criss Angel Believe in collaboration with Cirque du Soleil at the Luxor casino in Las Vegas. The show generated $150 million in tourist revenue to Las Vegas in 2010, but has since been replaced by Mindfreak LIVE! in 2016. He also starred in the television series Criss Angel BeLIEve on Spike TV, the reality-competition television show Phenomenon on NBC, and the 2014 stage show Criss Angel Magicjam.
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
The Myth of the Rational Voter: Why Democracies Choose Bad Policies is a 2007 book by the economist Bryan Caplan, in which the author challenges the idea that voters are reasonable people whom society can trust to make laws. Rather, Caplan contends that voters are irrational in the political sphere and have systematically biased ideas concerning economics.
Entrepreneurship is the creation or extraction of value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values than simply economic ones.
Magic, which encompasses the subgenres of illusion, stage magic, and close up magic, among others, is a performing art in which audiences are entertained by tricks, effects, or illusions of seemingly impossible feats, using natural means. It is to be distinguished from paranormal magic which are effects claimed to be created through supernatural means. It is one of the oldest performing arts in the world.
The art form of card flourishing, commonly referred to as cardistry, grew out of simple flourishes used in close-up magic by magicians in the 1990s to early 2000s. Chris Kenner's notable two-handed Sybil cut from his 1992 publication Totally Out of Control has carried great influence and gave birth to a series of advanced flourishes which today represents the foundation of the performance art. Sleight of hand pioneers Dan and Dave Buck popularized cardistry on the world stage with their instructional DVD releases from 2004 and 2007. Journalist Kevin Pang of Vanity Fair characterized the art of card flourishing as, "It's yo-yo tricks performed by cardsharps with the street cred of a Parkour video. There's a name for it: cardistry."
Operations management for services has the functional responsibility for producing the services of an organization and providing them directly to its customers. It specifically deals with decisions required by operations managers for simultaneous production and consumption of an intangible product. These decisions concern the process, people, information and the system that produces and delivers the service. It differs from operations management in general, since the processes of service organizations differ from those of manufacturing organizations.
* Hardcover: 192 pages * Publisher: St. Martin's Press (October 3, 2006) * Language: English * ISBN 0-312-35793-1