Forsman & Bodenfors

Last updated
Forsman & Bodenfors
Company type Advertising agency
Founded1986, In Gothenburg, Sweden
Number of locations
Gothenburg, Stockholm, Copenhagen, New York, Toronto, Montréal, Shanghai, Singapore
Key people
Toby Southgate, Global CEO, Anna Qvennerstedt, Global Chief Creative Officer
Services Advertising
Number of employees
380+
Website forsman.com

Forsman & Bodenfors is an advertising agency founded in Sweden in 1986.

Contents

Acquisition

In June 2016, the company was acquired by MDC Partners The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. [1] When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.” [1]

In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. [2]

Clients

Forsman and Bodenfors is part of the marketing and communications group Stagwell Inc. Clients include Volvo Cars, Diageo, General Mills, Netflix, Goldman Sachs, Church & Dwight and Procter & Gamble. [3]

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References

  1. 1 2 Vranica, Suzanne (29 June 2016). "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.
  2. Rittenhouse, Lindsay. "MDC Partners Retires KBS Brand, Folding It into Forsman & Bodenfors". AdWeek.com.
  3. "Forsman & Bodenfors - A GLOBAL CREATIVE COLLECTIVE".