Type of site | photo |
|---|---|
| URL | FractureMe.com |
| Commercial | Yes |
| Launched | November 2009 |
| Current status | Active |
Fracture is an Internet-based photo finishing service. Fracture's main service is printing photos directly onto glass. [1] [2] The company is based in Gainesville, Florida. [3]
A startup company in North Central Florida, Fracture was founded by two graduates of The University of Florida, Alex Theodore and Abhi Lokesh. [4] [5] They began selling their product in December 2009. [6] Theodore and Lokesh raised $1.5 million in funding from outside investors, [7] including Tamiami Angel Fund I in 2012. [8]
In 2011, following a Groupon promotion, sales increased significantly [6] and the company moved to a larger building, employing ten people. [9] In 2013, the company raised an additional $500,000 for further expansion. [7]
By 2014, the company had filled about 50,000 orders. [10]
By July 2015, the company had filled over 100,000 orders. [11]
Customers upload photos through the company's website [12] and get back those photos printed on a pane of shatter resistant glass. [13] [14] The process takes less than an hour, and the photos can be as small as 5 by 5 in (127 by 127 mm) or as big as 21.6 by 28.8 in (549 by 732 mm). [15]