A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel.
Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are transacted at different prices by the same provider in different markets. Price discrimination is distinguished from product differentiation by the more substantial difference in production cost for the differently priced products involved in the latter strategy. Price differentiation essentially relies on the variation in the customers' willingness to pay and in the elasticity of their demand. Price discrimination, very differently, relies on monopoly power, including market share, product uniqueness, sole pricing power, etc. Monopoly power held by sellers does not benefit consumers. All prices under price discrimination are higher than the equilibrium price, which is the uniform price paid by everyone in a perfectly-competitive market.
Sales promotion is a short term incentive to initiate trial or purchase.
Discounts and allowances are reductions to a basic price of goods or services.
The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which the manufacturer recommends that the retailer sell the product. The intention was to help standardize prices among locations. While some shops/stores always sell at, or below, the suggested retail price, others do so only when items are on sale or closeout/clearance.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
AllOfMP3, MP3Sparks and MemphisMembers are brands of online music store that were operated by Mediaservices, Inc., a company founded in 2000 in Moscow, Russia. The stores formerly sold music encoded in standard, non-protected audio formats at a significantly lower cost than other online music stores. In 2008, the original AllOfMp3 site was replaced by a blog.
A scrip is any substitute for legal tender. It is often a form of credit. Scrips have been created for payment of employees under truck systems, and for use in local commerce at times when regular currency was unavailable, for example in remote coal towns, military bases, ships on long voyages, or occupied countries in wartime. Besides company scrip, other forms of scrip include land scrip, vouchers, token coins such as subway tokens, IOUs, arcade tokens and tickets, and points on some credit cards.
A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by employers or organizations as rewards or gifts. They may also be distributed by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees. American Express, MasterCard, and Visa offer generic gift cards which need not be redeemed at particular stores, and which are widely used for cashback marketing strategies. A feature of these cards is that they are generally anonymous and are disposed of when the stored value on a card is exhausted.
A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit. One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.
Reseller hosting is a form of web hosting wherein the account owner has the ability to use his or her allotted hard drive space and bandwidth to host websites on behalf of third parties. The reseller purchases the host's services wholesale and then sells them to customers, possibly for a profit. A certain portion of hard drive space and bandwidth is allocated to the reseller account. The reseller may rent a dedicated server from a hosting company, or resell shared hosting services. In the latter case, the reseller is simply given the permission to sell a certain amount of disk space and bandwidth to their own customers without renting a server from a web hosting company they signed for a reseller account with.
A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which may be spent only for specific reasons or on specific goods. Examples include housing, travel, and food vouchers. The term voucher is also a synonym for receipt and is often used to refer to receipts used as evidence of, for example, the declaration that a service has been performed or that an expenditure has been made. Voucher is a tourist guide for using services with a guarantee of payment by the agency.
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.
Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China, where it is known as Tuán Gòu, or team buying.
A ticket is a voucher that indicates that an individual is entitled to admission to an event or establishment such as a theatre, amusement park or tourist attraction, or has a right to travel on a vehicle, such as with an airline ticket, bus ticket or train ticket. An individual typically pays for a ticket, but it may be free of charge. A ticket may serve simply as proof of entitlement or reservation. A ticket may be valid for any seat or for a specific one.
Discount-Licensing is a Burton-upon-Trent, UK-based vendor or broker of secondhand Microsoft software licences. It is notable for being the first company to establish a secondary market in such licences which is accepted by Microsoft as being valid.
WagJag is a limited-time deals website, or an online service that offers various experiences, travel packages, events, and goods at reduced prices. WagJag was founded in late 2009 with its main office located in Toronto, Canada. WagJag is owned by Emerge Commerce, which was founded by Ghassan Halazon and other e-commerce veterans in Canada. Emerge acquired Wagjag from Metroland Media, a subsidiary of Torstar Corporation in November 2017. Emerge is also the owner of Shop.ca, Buytopia.ca, and Shop.us.
Meituan-Dianping is a Chinese group buying website for locally found food delivery services, consumer products and retail services. The company is headquartered in Beijing and was founded in 2010 by Wang Xing. The Meituan site offers deals of the day by selling vouchers on local services and entertainment. By May 2014, the company had 5,000 employees.
Gift Card Granny is an online discount gift card retailer and comparison site based near Pittsburgh, Pennsylvania. The website allows consumers to search through numerous gift card websites and either purchase gift cards for a discounted price or sell them for below face value. The website contains over 100,000 gift cards from more than 1,000 different stores.
MyVoucherCodes.co.uk is an online voucher code company, currently owned by GoCompare.com.
