Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Stella Artois is a Belgian pilsner of between 4.8 and 5.2 percent ABV which was first brewed by Brouwerij Artois in Leuven, Belgium, in 1926. Since 2008, a 4.8 percent ABV version has also been sold in Britain, Ireland and Canada. Stella Artois is now owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity, pin-up models, and muscular men. "Sex sells" became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards.
Advertising using games is a long-standing practice in the video game industry. Various methods have been used to integrate advertising into video games to advertise products, organizations or viewpoints.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US $3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras. It has been owned by Unilever since 1942, except in the United States and Canada, where since 2003, it has been owned by Church & Dwight.
In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
Space advertising is the use of advertising in outer space or related to space flight. While there have only been a few examples of successful marketing campaigns, there have been several proposals to advertise in space, some even planning to launch giant billboards visible from the Earth. Obtrusive space advertising is the term used for such ventures.
In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. The IGA industry is large and growing.
"Us Tareyton smokers would rather fight than switch!" is the enduring slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible advertising campaign in the 1960s and 1970s.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused campaigns by the company. Later such videos include Onslaught and Amy.Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
Adscape is a San Francisco in-game advertising company that was acquired by Google on February 15, 2007 for US$23 million. Adscape was founded in 2002 by Dan Willis, a former Nortel engineer. Adscape was launched in February 2006 with $3.2 million in funding from HIG Ventures, a venture capital company based in Atlanta, Georgia. The company offers services including delivering dynamic advertisements to video games. It has yet to form any partnerships with any game publishers as of its acquisition by Google.
Hell Pizza is a New Zealand-based pizza chain. Hell began in New Zealand in 1996 next to Victoria University, and has expanded within New Zealand and to the UK, Ireland, Canada, Korea and India. A store was previously open in Queensland, Australia though has since closed.
Ram Madhvani is an Indian film director known for his works in Hindi cinema and television advertising. In recognition of his contributions to advertising Ram was honoured with the Teachers Achievement Award (2004–2005).
Sony engages in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. Sony's former slogans have been "The One and Only", "It's a Sony", "Go Create" (Europe), "like.no.other" and "make.believe". Its current slogan is "BE MOVED".
