HitDynamics

Last updated
HitDynamics Ltd.
Private company
Industry Online Marketing
Key people
Max Polyakov, Founder & CEO
Owner Hitwise
Website http://www.hitdynamics.com/

HitDynamics is a provider of web analytics software allowing website owners to track the traffic to their sites and ascertain which traffic sources deliver conversions to sales.

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

The company was founded by internet entrepreneur Max Polyakov in January 2005, and was acquired in on 6 March 2006 by Hitwise. [1] The company's technology now exists as the web analytics arm of the HitWise suite.

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. Hitwise provides marketers with online insights to help them understand, track and grow market share. Using Hitwise, marketers can define, understand and target audiences to optimize their multi-channel marketing campaigns. Hitwise enables users to not only understand how traffic moves between websites and industries, but also who the audiences are behind that traffic. Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer.

See also

Cupid plc, also founded by Max Polyakov

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References

  1. HitWise (1 May 2007). "HitWise Acquires HitDynamics".