Home-user test

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Home use tests (HUT) are product marketing tests performed in the consumer's home, contrary to central location tests. Home test are done in consumers’ homes when products are consumed over a length of time or when an authentic consumption environment is required (for example, where people may modify the product by cooking methods, adding other ingredients or using the product in a personalised manner). Typically, cleaning products, household goods, small electrodomestics, petfood and products, beauty and cosmetic products may all be tested in the home over a longer or shorter period of time. Data is collected and processed in the lab.

In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded to as a type of product.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."


For more information on product testing in lab, home or hall see Attestia

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