Primus was born in Gersfeld (Rhön), West Germany, the son of a former mayor of Gersfeld.
After his law studies at the Free University of Berlin, where he qualified as a lawyer in 1986, Hubertus Primus worked for Rechtsmagazin für die Wirtschaft till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the Industriemagazin and Süddeutsche Zeitung. He then worked for Stiftung Warentest's magazine Finanztest where he was promoted to its editor-in-chief in 1993. In 1999 he became the editor-in-chief of Stiftung Warentest's other magazine test and head of the Publications Division, as well as a member of the management board.
In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next executive director and successor to Werner Brinkmann as from 2012 – this was confirmed at the annual press conference on 12 May 2011.
Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the Berlin sports club Zehlendorfer Wespen, responsible for marketing and public relations.
Selected publications
Journalismus im Doppelpass von Internet und Zeitschrift, in: Der Kampf um die Öffentlichkeit – Wie das Internet die Macht zwischen Medien, Unternehmen und Verbrauchern neu verteilt, Verlag Luchterhand, Neuwied, Kriftel (2002), pp.133 to 141
Der GmbH-Geschäftsführer – Rechte und Pflichten – Gründung und Organisation – Bilanz und Steuern – Formulare und Kosten – Kleinbetriebe und Ein-Mann-GmbH, 5th edition, Heyne, München (2001)
As editor: Start West – Ratgeber für Unternehmer und Existenzgründer in der DDR – Kredite, Leasing Kooperationen, Joint-Venture, Franchising, Firmenrecht, Service & Adressen, Geoconsult GmbH, Neu-Isenburg (1990)
Stiftung Warentest is a German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4 December 1964 by the Federal Republic of Germany as an independent foundation under civil law. It is based in Berlin. Beyond its subscriber base and media coverage, content from Stiftung Warentest can be disseminated through word of mouth.
Gersfeld is a town in the district of Fulda, in Hesse, Germany. It is situated on the Fulda River, in the Rhön Mountains, 20 km (12.43 mi) southeast of Fulda. It belonged to the abbey-principality of Fulda before secularisation in 1803. It then belonged to the Principality of Nassau-Orange-Fulda between 1803 and 1806, to France between 1806 and 1810, and then later to the Grand Duchy of Frankfurt between 1810 and 1813. After the Battle of Leipzig, it was occupied by the Allied troops of the Sixth Coalition between 1813 and 1815. After that, it was ceded to the Kingdom of Bavaria in 1815. During the Austro-Prussian War, it was occupied by Prussia before its annexation in the newly established Hesse Nassau province. It was finally incorporated in the state of Hesse in 1945.
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