Primus was born in Gersfeld (Rhön), West Germany, the son of a former mayor of Gersfeld.
After his law studies at the Free University of Berlin, where he qualified as a lawyer in 1986, Hubertus Primus worked for Rechtsmagazin für die Wirtschaft till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the Industriemagazin and Süddeutsche Zeitung. He then worked for Stiftung Warentest's magazine Finanztest where he was promoted to its editor-in-chief in 1993. In 1999 he became the editor-in-chief of Stiftung Warentest's other magazine test and head of the Publications Division, as well as a member of the management board.
In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next executive director and successor to Werner Brinkmann as from 2012 – this was confirmed at the annual press conference on 12 May 2011.
Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the Berlin sports club Zehlendorfer Wespen, responsible for marketing and public relations.
Selected publications
Journalismus im Doppelpass von Internet und Zeitschrift, in: Der Kampf um die Öffentlichkeit – Wie das Internet die Macht zwischen Medien, Unternehmen und Verbrauchern neu verteilt, Verlag Luchterhand, Neuwied, Kriftel (2002), pp.133 to 141
Der GmbH-Geschäftsführer – Rechte und Pflichten – Gründung und Organisation – Bilanz und Steuern – Formulare und Kosten – Kleinbetriebe und Ein-Mann-GmbH, 5th edition, Heyne, München (2001)
As editor: Start West – Ratgeber für Unternehmer und Existenzgründer in der DDR – Kredite, Leasing Kooperationen, Joint-Venture, Franchising, Firmenrecht, Service & Adressen, Geoconsult GmbH, Neu-Isenburg (1990)
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