Hypebeast may refer to:
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
BEANPOLE established in 1989, is a South Korean fashion brand owned by SAMSUNG C&T Fashion group. It produces seven distinctive lines ; as well as accessories, golf wear, and Sports fashion/equipment. Towards the end of 2019 they added the ‘890311’ to their list of sub-brands.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Brian Donnelly, known professionally as Kaws, is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his career in the 1990s, initially painted in 2D and later realized in 3D. Some of his characters are his own creations while others are reworked versions of existing icons.
Are You In?: Nike+ Original Run is an iTunes exclusive mixtape by hip hop trio De La Soul, in association with Nike. The album is produced by Flosstradamus. In the past, De La Soul collaborated with Nike to make designer shoes, and months later was picked to be a part of Nike's Original Run series, aimed at runners. Are You In? was the first album by De La Soul in five years and is one long continuous mixtape released on iTunes with an additional digital booklet. It was generally well received by music and hip hop critics and was reviewed by Wired, Urb, and the Hip Hop DX online magazine.
Jejemon is a popular culture phenomenon in the Philippines. The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion."
Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994.
I Am Other is a multi-media creative collective created by Pharrell Williams that serves as an umbrella for all of his endeavors, including Billionaire Boys Club and ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel launched by the Grammy Award-winning artist, record producer, and fashion designer in 2012. The channel was launched on May 12, 2012 as part of YouTube's $100 million original channel initiative. The programming on the i am OTHER channel focuses on music, culture, fashion and the arts. Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is a spoonerism of his Los Angeles based musical collective, Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. Golf Wang is known for its colorful visual aesthetic. The brand has since expanded beyond its Odd Future affiliation and has established itself in the fashion industry. It is co-designed by Tyler, the Creator and Phil Toselli. The brand offers clothing, footwear through Golf le Fleur, jewelry, and other products. "Holiday 1991", the brand's first lookbook, was released on December 11, 2011.
Kiari Kendrell Cephus, known professionally as Offset, is an American rapper. He rose to prominence as part of the rap group Migos, alongside his cousin Quavo, and Quavo's late nephew Takeoff. In 2017, Offset released the collaborative album Without Warning, alongside 21 Savage and record producer Metro Boomin. The album spawned the single "Ric Flair Drip", which reached the top 20 on the Billboard Hot 100 chart. He would also appear on Metro Boomin's single "No Complaints" with Drake. In 2018, he was featured on the song "Taste" by Tyga, which marked his first top ten on the Billboard Hot 100 as a soloist, and was later certified 7× Platinum by the Recording Industry Association of America (RIAA).
Heron Preston Johnson is an American artist, creative director, content creator, designer and DJ. Former Nike designer who joined Kanye West's creative team and started his own clothing brand. He is one of the co-founders of the men's streetwear brand Been Trill alongside Virgil Abloh of Off-White fame and Justin Saunders of JJJJound among others. Mostly known for re-branding iconic images, he also designs for his own brand, Heron Preston.
Robert Lee Gill Jr., better known by his stage name Reason, is an American rapper and songwriter. He is signed to hip hop record label Top Dawg Entertainment, where he started to gain recognition. His TDE debut, There You Have It, was released on September 28, 2018; a re-release of an album from 2017. His major label debut album New Beginnings was released on October 9, 2020.
Josh Franklin, known as Stash, is an American graffiti artist and graphic designer based in Brooklyn, New York.
Raqhid Jevon Render, known professionally as Lil Keed, was an American rapper and songwriter. He was signed to Young Thug's record label YSL Records, as well as 300 Entertainment. His song "Nameless" reached number 42 on the Billboard Hip Hop/R&B Songs Airplay chart.
Kevin Ma is a Hong Kong-Canadian businessman who is best known for starting Hypebeast, a Hong Kong listed company that focuses on contemporary culture.
"Ultra Black" is a song by American rapper Nas featuring Hit-Boy, the producer. It was released on August 14, 2020 as the lead single from Nas's thirteenth studio album King's Disease (2020).
"Straightenin" is a song by American hip hop trio Migos. It was released through Quality Control and Motown on May 14, 2021, as the second single from their fourth studio album, Culture III.
On, sometimes referred to as On Running is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.
Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. Originally founded in 2005 by Kevin Ma as a sneaker blog, over the years, Hypebeast has also expanded into other areas such as fashion, art, music, Web3, and more.
Peaceminusone is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well accessories, headphones and shoes.