I'm Your Man | |
---|---|
Directed by | Bob Bejan |
Written by | Bob Bejan Michael Ian Black Robert Ben Garant Jeff Durian Alisa Tager [1] |
Starring | Kevin Seal A. Whitney Brown Mark Metcalf Colleen Quinn |
Edited by | Rutt Video |
Music by | Joe Jackson |
Production company | Controlled Entropy Entertainment |
Distributed by | Interfilm Technologies Sony Pictures Entertainment Loews Theatres |
Release date |
|
Running time | 20 minutes |
Country | United States |
Language | English |
Budget | $370,000.00 |
I'm Your Man is a 1992 short film which was created to showcase Loews Theatres' interactive cinema technology. Audiences used seat-mounted joysticks to vote between three options in action at six different points throughout the movie.
The movie was designed as the first test of Interfilm, Bob Bejan's interactive cinema company. The film was shot on 16mm Kodak film, transferred to LaserDisc, and digitally projected to allow for nearly seamless transitions when audiences made their choices. [2] Acting and direction were less than impressive; the movie was shot over only 6 days, and Bejan did not require a second take of any shot. [3]
In very early roles for both of them, comedy actors Michael Ian Black and Ben Garant appear as background in a party scene. [4]
The film premiered in a special theater at the Loews on 19th Street and Broadway in New York City in December 1992. [5] [6] Tickets to the 20-minute show were $3, and ticket holders were allowed to stay for as many viewings as they wanted. [3] Retrofitting an existing theater with the necessary voting equipment cost approximately $70,000, and 42 other theaters made the investment in 1993 and 1994. [7] The film—and the interactivity itself—were well received by teens but dismissed by critics and adult moviegoers as being "as gimmicky as three-dimensional glasses or scratch 'n' sniff" [6] and "not like watching a real movie... more like rooting for a basketball team." [8] A common criticism was that moviegoers would use the controls at vacant seats to vote more than once. [6] [9] Another concern was that the act of voting took moviegoers out of the story; it was thought that real-time interaction hampered the viewing experience, and engineers began working on an alternative technology that would let users customize movies before viewing began. [10]
Although the format ultimately failed due to lack of marketing and poor audience reception, I'm Your Man was released on DVD on August 18, 1998 as part of a second attempt at interactive video. [11] [12]
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. This process is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
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Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion.
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A film – also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick – is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and the art form that is the result of it.
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This article delineates the history of cinema in the United States