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International Textiles (later The Ambassador) was a British export magazine for textiles and fashion. It was published in Amsterdam by Pallas Studio established by Ludwig Katz and a Haarlem publishing house De Spaarnestad.
The half-Jewish Ludwig Katz, former Advertising Manager of L. Schottlaender & Co (publishers of the textile periodical Der Konfektionär), has fled with his family penniless to the Netherlands, after the periodical was "aryerized". Nevertheless, his wide business contacts facilitated his establishment of Pallas Studio and helped him to launch International Textiles on 15 December 1933.
László Moholy-Nagy became the Art Director of the magazine, dictated the total format of International Textiles and brought to bear his wide range of elementary graphic devices and their agile permutation to direct the reader's mind through forceful, clear, legible and fresh layouts. He relished the publisher's new typeface, an important feature in regulating the tri-lingual text. His constant questioning of the page space and sequence, supported by judicious, visual contrasts, demonstrated how his commercial graphics were extensions to, rather than imitations of, his paintings and typophotos, but were similarly aimed at public enlightenment. With this periodical, published twice a month and read in over thirty-five countries, Moholy achieved his widest dissemination of the new typography, though anonymously.
In 1933 the magazine International Textiles was set up in Amsterdam where it was published every two months. In the same year a London office was opened under the direction of Hans Juda. Initially the magazine included advertisements, editorial comment and illustrated fashion news on all aspects of international fashion and textiles. It also featured articles on the international economic situation and export markets, as well as reporting on exhibitions and trade fairs. The text was published in Dutch, English, French and German. At the outbreak of the Second World War communications were severed between the Dutch and English offices and the two journals continued publication independently during the War, both using the title International Textiles. With the end of the War this situation was formalised and from March 1946 the British magazine changed its title to The Ambassador, acting as the British export journal for textiles and fashion. The original magazine continued publication in the Netherlands under the title International Textiles.
In 1946 The Ambassador had offices in 45 countries worldwide. During the post-war period the magazine featured articles on developments in trade and industry, the introduction of new dyes, finishes and yarns, and the establishment of new organisations to promote fashion and textiles such as the Colour, Design and Style Centre in Manchester. It also included a regular monthly discussion on the present and future textile trade with features on dress, fashions, furnishing fabrics, carpets and household linen. The magazine closed in 1972.
One of the most important contributors was Max Hoff, whose early art was published in the magazine in 1934.
The Staatliches Bauhaus, commonly known as the Bauhaus, was a German art school operational from 1919 to 1933 that combined crafts and the fine arts. The school became famous for its approach to design, which attempted to unify the principles of mass production with individual artistic vision and strove to combine aesthetics with everyday function.
Bunge & Born was a multinational corporation based in Buenos Aires, Argentina, whose diverse interests included food processing and international trade in grains and oilseeds. It is now known as Bunge Limited.
László Moholy-Nagy was a Hungarian painter and photographer as well as a professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the integration of technology and industry into the arts. The art critic Peter Schjeldahl called him "relentlessly experimental" because of his pioneering work in painting, drawing, photography, collage, sculpture, film, theater, and writing.
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The Moholy-Nagy University of Art and Design, former Hungarian University of Arts and Design, is located in Budapest, Hungary. Named after László Moholy-Nagy, the university offers programs in art, architecture, designer and visual communication.
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Frans Wildenhain was a Bauhaus-trained German potter and sculptor, who taught for many years at the School for American Craftsmen at the Rochester Institute of Technology in Rochester, NY.
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Elsbeth Ruth Juda, née Goldstein and known professionally as Jay, was a British photographer most notable for her pioneering fashion photographs and work as associate editor and photographer for The Ambassador magazine between 1940 and 1965.
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Vivienne Balla is a Hungarian fine art and fashion photographer. She holds a master's degree in Photography. The Hungarian Fashion & Beauty Photographer graduated in Moholy-Nagy University of Art and Design, in 2010. Her photos have been published in world-renowned magazines and has received a number of accolades. Vivienne's specialty is Fashion, Beauty, Advertising and Portrait photography. In 2014 she moved to Dubai to start her international career. In the same year she got represented in Tokyo, Milan and Munich.
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The Bauhaus was seen as a progressive academic institution, as it declared equality between the sexes and accepted both male and female students into its programs. During a time when women were denied admittance to formal art academies, the Bauhaus provided them with an unprecedented level of opportunity for both education and artistic development, though generally only in weaving and other fields considered at the time to be appropriate for women.
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