Happy Bunny is a character in a series of stickers, buttons, greeting cards, posters, and other merchandise sold at novelty shops across North America. Designed by artist and writer Jim Benton, "who People Magazine called the most visible cartoonist in America,Happy Bunny is a small, smiling bunny, often varying in color, with an insulting slogan printed at its feet.
A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with pressure sensitive adhesive on one side. They can be used for decoration or for functional purposes, depending on the situation.
A greeting card is an illustrated piece of card stock or high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings. Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.
"A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption." Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters also are used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Happy Bunny products are sold in many forms such as key chains, computer mouse pads, energy drinks, school supplies, clothing lines and many more. "Mr. Benton's intellectual properties ... have made him stand out in an industry dominated by big entertainment companies.""Last year, the It's Happy Bunny brand nabbed the International Licensing Excellence Award for Best Art Brand Licensing of the Year, from the Licensing Industry Merchandisers' Association (LIMA)." "An anti-drug campaign featuring It's Happy Bunny was honored at the 2007 Austin ADDY Awards for advertising excellence in the category of public service."
The appeal of the merchandise lies in the fact that most, if not all, of the slogans are apathetic and sometimes offensive and derogatory, and one commentator noted that "'It's Happy Bunny' has joined the "tasteless" category of merchandise ...".The slogans include, among others, "You suck and that's sad", "Cute but psycho: things even out", "Hi, Loser", "It worries me how dumb you are", "Dear Santa, leave presents. Take Brother!", and "I am the dominant bunny in the world" . It's Happy Bunny also has a line of "medicine" to cure quite awkward (fictional) diseases such as the "I'm delusional" pills; they are actually mints or small candies, the word poison badly blocked out with crayon (with happy bunny holding a crayon) and written in crayon there is, "mints for a frend"(sic).
Apathy is a lack of feeling, emotion, interest, or concern about something. Apathy is a state of indifference, or the suppression of emotions such as concern, excitement, motivation, or passion. An apathetic individual has an absence of interest in or concern about emotional, social, spiritual, philosophical, or physical life and the world.
In addition, Jim Benton has written It's Happy Bunny books including Life. Get One; Love Bites; What's Your Sign?; and The Good, The Bad, and the Bunny. These books are targeted towards teen audiences and are not intended to be children's books. An It's Happy Bunny Sudoku book has also been written by Jim Benton and Rafael Sirkis.
Sudoku is a logic-based, combinatorial number-placement puzzle. The objective is to fill a 9×9 grid with digits so that each column, each row, and each of the nine 3×3 subgrids that compose the grid contain all of the digits from 1 to 9. The puzzle setter provides a partially completed grid, which for a well-posed puzzle has a single solution.
In 2006 the Partnership for a Drug-Free Texas commissioned Benton to create anti-recreational drug public service announcement messages featuring Happy Bunny.
Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs that cause bad breath". Named after Joseph Lister, a pioneer of antiseptic surgery, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
A smiley is a stylized representation of a smiling humanoid face that is a part of popular culture worldwide. The classic form designed by Harvey Ball in 1963 comprises a yellow circle with two black dots representing eyes and a black arc representing the mouth On the Internet and in other plain text communication channels, the emoticon form has traditionally been most popular, typically employing a colon and a right parenthesis to form sequences such as
(: that resemble a smiling face when viewed after rotation through 90 degrees. "Smiley" is also sometimes used as a generic term for any emoticon. The smiley has been referenced in nearly all areas of Western culture including music, movies, and art. The smiley has also been associated with late 1980s and early 1990s rave culture.
Miffy is a small female rabbit in a series of picture books drawn and written by Dutch artist Dick Bruna. The original Dutch name, "Nijntje", is a shortening of the diminutive konijntje, "little rabbit".
Bugs Bunny is an animated cartoon character, created in the late 1930s by Leon Schlesinger Productions and voiced originally by Mel Blanc. Bugs is best known for his starring roles in the Looney Tunes and Merrie Melodies series of animated short films, produced by Warner Bros. Though a similar character called Happy Rabbit debuted in the WB cartoon Porky's Hare Hunt (1938) and appeared in a few subsequent shorts, the definitive character of Bugs is widely credited to have made his debut in director Tex Avery's Oscar-nominated film A Wild Hare (1940).
Crayola LLC, formerly Binney & Smith, is an American handicraft company, specializing in artists' supplies. It is known for its brand Crayola and best known for its crayons. The company is based in Forks Township, Northampton County, Pennsylvania, USA. Since 1984, it has been a wholly owned subsidiary of Hallmark Cards. Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.
A generic drug is a pharmaceutical drug that contains the same chemical substance as a drug that was originally protected by chemical patents. Generic drugs are allowed for sale after the patents on the original drugs expire. Because the active chemical substance is the same, the medical profile of generics is believed to be equivalent in performance. A generic drug has the same active pharmaceutical ingredient (API) as the original, but it may differ in some characteristics such as the manufacturing process, formulation, excipients, color, taste, and packaging.
Sanrio Co., Ltd. is a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a little anthropomorphic cat girl, one of the most successful marketing brands in the world.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, which acquired Rowntree in 1988, with the exception of the United States, where it is made under license by H.B. Reese Candy Company, a division of The Hershey Company. The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat, including milk, white, and dark chocolate.
Peter Rabbit is a fictional animal character in various children's stories by Beatrix Potter. He first appeared in The Tale of Peter Rabbit in 1902 and subsequently in five more books between 1904 and 1912. Spinoff merchandise includes dishes, wallpaper, and dolls. He appears as a character in a number of adaptations.
The Perusahaan Otomobil Kedua Sendirian Berhad, usually abbreviated to Perodua, is Malaysia's largest car manufacturer, closely followed by Proton. It was established in 1992 and launched its first car, the Perodua Kancil, in August 1994. 'M2' refers to the codename which was used when the project to establish Perodua was still top secret.
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Cornetto, meaning "little horn" in Italian, is a branded frozen dessert cone manufactured by Unilever and sold under various international subsidiary names, including Algida in Italy and the Czech Republic, Wall's in the UK, HB in the Republic of Ireland, Frigo in Spain, Kwality Wall's in India, and others. Several variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.
Aero is an aerated chocolate bar manufactured by Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad, Telangana, India. The company was founded by Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited, of Hyderabad, India. Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology products.
Alpha Beta was a chain of supermarkets in the United States. Stores under this brand existed between 1917 and 1995. Former Alpha Beta stores have all been purchased by other grocery chains and rebranded.
Jim K. Benton is an American illustrator and writer. Licensed properties he has created include Dear Dumb Diary, Dog of Glee, Franny K. Stein, Just Jimmy, Just Plain Mean, Sweetypuss, The Misters, Meany Doodles, Vampy Doodles, Kissy Doodles, and the jOkObo project, but he is probably most known for his creation It's Happy Bunny.
Treasure Island, formerly The Treasury, was a chain of discount stores owned by J.C. Penney. Through an acquisition of the General Merchandise Company in 1962, J.C. Penney entered the discount department store market by launching The Treasury.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.
Frederick Warne & Co is a British publisher famous for children's books, particularly those of Beatrix Potter, and for its Observer's Books which have gained a cult following.
Disney Consumer Products and Interactive Media (DCPI), was a segment and subsidiary of The Walt Disney Company that engaged in merchandising of the Disney brand and Disney properties through licensing, retail, video games, digital applications and content divisions. The company was formed as a result of the merger between Disney Consumer Products and Disney Interactive.