"It's On Us" | ||||
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Single by AJR | ||||
Released | March 31, 2017 | |||
Length | 3:27 | |||
Label | AJR Productions | |||
Songwriter(s) |
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Producer(s) | Ryan Met | |||
AJR singles chronology | ||||
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Audio | ||||
"It's On Us" on YouTube |
"It's On Us" is a charity single by American indie pop band AJR, released on March 31, 2017, through their own label AJR Productions. All proceeds from sales of the single were donated to Barack Obama's campaign of the same name, raising awareness of and fighting against sexual assault on college campuses in the United States.
The It's On Us campaign was launched by Barack Obama and the White House Council on Women and Girls on September 19, 2014, aiming to raise awareness about sexual assault on college campuses and encourage the public to recognize and intervene when possible. [1] Following the release of AJR's single "Weak", Obama listened to the song via Spotify, [2] which led to his administration asking the band to help support the campaign. [3] The band accepted, describing the movement's goals as "an important topic to us because most of our fans are in that college-age demographic, and it presents a real problem on college campuses" and expressed happiness with using AJR's popularity as a platform for it. [4]
AJR approached Rebecca Kaplan, the director of "It's On Us", with the idea of writing a song, [5] who agreed and helped the band meet with sexual assault survivors and incorporate their stories into the song, naming it after the campaign. [6] AJR performed "It's On Us" alongside their song "Turning Out" from the band's second studio album, The Click , and a cover of "Can't Help Falling in Love" by Elvis Presley at the White House for the final It's On Us summit on January 5, 2017. [7] A studio recording of "It's On Us" was released onto streaming services on March 31, 2017, [5] with the band donating all of the song's proceeds to the initiative. [8]
"It's On Us" is composed in 4
4 time signature in the key of A major and follows a tempo of 88 beats per minute (bpm).[ citation needed ] The song appears on streaming services with the extended title "It's On Us (Benefiting the 'It's On Us' Campaign)". [9] Although the band advertised the song as having other musicians featured on it, [2] none are present or credited.[ citation needed ]
Title IX is a landmark federal civil rights law in the United States that was enacted as part of the Education Amendments of 1972. It prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government. This is Public Law No. 92‑318, 86 Stat. 235, codified at 20 U.S.C. §§ 1681–1688.
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AJR is an American pop band founded by brothers Adam, Jack, and Ryan Met (né Metzger), collectively a trio of vocalists, multi-instrumentalists, and songwriters. The brothers grew up in New York City, primarily focused on busking and singing covers until shifting to songwriting and touring. At their home studio, they have recorded more than 100 songs and have released five studio albums on various record labels along with their pop label.
The White House Task Force to Protect Students from Sexual Assault was formed on January 22, 2014, after President Barack Obama directed the Office of the Vice President of the United States and the White House Council on Women and Girls to "strengthen and address compliance issues and provide institutions with additional tools to respond to and address rape and sexual assault". The Task Force is part of a wider federal move to bring awareness to sexual violence on American campuses, which also included the Office for Civil Rights release of a list of American higher education institutions with open Title IX sexual violence investigations and the It's On Us public awareness campaign. The co-chairs of the Task Force are Vice President Joe Biden and Senior Advisor to the President Valerie Jarrett.
"It's On Us" is a social movement created by Barack Obama and White House Council on Women and Girls to raise awareness and fight against sexual assault on United States college campuses for both men and women. This campaign urges the public to stand up against sexual assault and step away from the sidelines to be an active part of the solution.
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