J'Aton Couture

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J'Aton Couture is a Melbourne-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.

Contents

History

J'Aton is a Melbourne-based fashion house founded by Jacob Luppino and Anthony Pittorino in Ascot Vale. They draw inspiration from their Italian heritage, and employing traditional techniques. J'Aton has gained a reputation as a top choice among Australia's social and celebrity elite. [1]

Work

J'Aton Couture has been recipient of many awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers [2] and numerous Australian Gown of the Year acknowledgments. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets and editorial assignments.

Many high-profile women have worn the label including Tina Arena, Dita von Teese, Charlize Theron, Kylie Minogue and Dannii Minogue, Melissa George, Delta Goodrem, Lily Cole and Keisha Whitaker. [3] [4] [5]

Destruction of studio

On 10 December 2008, fire engulfed the label's atelier above the Greville Street showroom. The resulting damage to the premises was estimated to be worth $300,000 while it was estimated by the designers that the twenty evening gowns destroyed in the fire were worth $400,000 to 500,000. [6] The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York. [6]

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References

  1. "J'Aton Couture | Melbourne Now | NGV". www.ngv.vic.gov.au. Retrieved 10 July 2023.
  2. "J'Aton - Designers for Daffodil Day". Archived from the original on 18 February 2010. Retrieved 8 March 2010.
  3. Jaton Delays New York Move [ dead link ]
  4. We love Dannii and she loves J'Aton
  5. "Double date for Brogue – Irish Daily Star | Irish Daily Star". Archived from the original on 18 February 2013. Retrieved 20 December 2012.
  6. 1 2 Miller, Megan; Horan, Patrick (10 December 2008). "Stock destroyed in J'Aton fashion shop in Greville St, Prahran". Herald Sun. Retrieved 9 April 2023.