Corporate history
The name of the company was taken from Guillaume Lenthéric, a French distiller and dispenser of perfumes in late 19th century France. He operated a small salon in 245 rue Saint-Honoré in Paris, France, beginning in 1875. [3] The firm incorporated in 1924. Lenthéric became a subsidiary of Squibb, and was 90% controlled by the parent company in January 1942. [1]
The French are an ethnic group and nation who are identified with the country of France. This connection may be ethnic, legal, historical, or cultural.
France, officially the French Republic, is a country whose territory consists of metropolitan France in Western Europe and several overseas regions and territories. The metropolitan area of France extends from the Mediterranean Sea to the English Channel and the North Sea, and from the Rhine to the Atlantic Ocean. It is bordered by Belgium, Luxembourg and Germany to the northeast, Switzerland and Italy to the east, and Andorra and Spain to the south. The overseas territories include French Guiana in South America and several islands in the Atlantic, Pacific and Indian oceans. The country's 18 integral regions span a combined area of 643,801 square kilometres (248,573 sq mi) and a total population of 67.3 million. France, a sovereign state, is a unitary semi-presidential republic with its capital in Paris, the country's largest city and main cultural and commercial centre. Other major urban areas include Lyon, Marseille, Toulouse, Bordeaux, Lille and Nice.
The rue Saint-Honoré is a street in the 1st arrondissement of Paris, France.
In 1947 Lenthéric, Inc., experienced a decline in earnings due to higher wages, advertising expenses, and vast returns of merchandise from retail stores, which trimmed inventories. [4] In 1951 the company hoped to increase sales by introducing a new line of makeup called Sheer Beauty. It sold for less than $5. The firm also reduced the price of Debo deodorant from $1.35 to $1.00. This was accomplished by making the product in a plastic squeeze bottle rather than a glass bottle with atomizer. [5]
An atomizer nozzle can take many forms. The first atomizer nozzle, also called an aspirator nozzle, was invented by Dr. Thomas DeVilbiss of Toledo, Ohio, in the late 19th century for producing a fine spray of a liquid based on the Venturi effect. His device was used for spraying medicine on the back of his patients' throats. Atomizer nozzles can create atomization from a variety of mechanical means, which includes but is not limited to electrostatics processes, ultrasonic nozzle and centrifugal forces.
Squibb had manufacturing plants in Brooklyn, New York and New Brunswick, New Jersey in July 1952. It controlled the Squibb Building at Fifth Avenue and 58th Street in New York City. Squibb was acquired by the Olin Mathieson Chemical Corporation in the late summer of 1952. [6] Helene Curtis Industries, Inc., of Chicago, Illinois acquired the Lentheric, Inc., division of the Olin Mathieson Chemical Corporation in October 1956. [2]
New Brunswick is a city in Middlesex County, New Jersey, United States, in the New York City metropolitan area. The city is the county seat of Middlesex County, and the home of Rutgers University. New Brunswick is on the Northeast Corridor rail line, 27 miles (43 km) southwest of Manhattan, on the southern bank of the Raritan River. As of 2016, New Brunswick had a Census-estimated population of 56,910, representing a 3.1% increase from the 55,181 people enumerated at the 2010 United States Census, which in turn had reflected an increase of 6,608 (+13.6%) from the 48,573 counted in the 2000 Census. Due to the concentration of medical facilities in the area, including Robert Wood Johnson University Hospital and Saint Peter's University Hospital, as well as Rutgers, The State University of New Jersey's Robert Wood Johnson Medical School, New Brunswick is known as both the Hub City and the Healthcare City. The corporate headquarters and production facilities of several global pharmaceutical companies are situated in the city, including Johnson & Johnson and Bristol-Myers Squibb.
Fifth Avenue is a major thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is considered one of the most expensive and elegant streets in the world.
The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States. With an estimated 2017 population of 8,622,698 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 20,320,876 people in its 2017 Metropolitan Statistical Area and 23,876,155 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.
In 1990, Old Bond Street, 88.5% owned by Wasserstein Perella & Co., purchased Lenthéric and Yardley from SmithKline Beecham. [7] In 1998, Old Bond Street collapsed and Lenthéric was sold to Shaneel Enterprises Ltd.
Wasserstein Perella & Co., sometimes referred to as "Wasserella", was a boutique investment bank established by Bruce Wasserstein, Joseph R. Perella, Bill Lambert, and Charles Ward in 1988, former bankers at First Boston Corp., until its eventual sale to Dresdner Bank in 2000 for some $1.4 billion in stock. The private equity business of the investment firm was not included in the sale and was to be sold off to existing Wasserstein shareholders.
Yardley of London,, is a British company and one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletry products. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants. Yardley is owned by Indian Multinational Conglomerate Company Wipro.
