Lisa O'Keefe (sport administrator)

Last updated

Lisa Margaret O'Keefe MBE, (born 1971), is a sport administrator and former international rugby player who played for Scotland and Richmond FC. [1] She was an Executive Director at Sport England [2] before taking on the role of Secretary General at IWG Women & Sport when the UK won the bid [3] to host the organisation. [3]

Contents

Rugby Career

She began her rugby career at Edinburgh Academical Football Club and went on to win her first International Cap against Wales (won 5-0) on the 18 December 1994, coming on as a substitute having played earlier in the day for Scotland A vs Wales A (won 5-0). She became the 34th woman to represent Scotland at rugby. [4]

O'Keefe's playing career was put on hold in 1995 when she sustained two serious injuries. [2]

Sport Administration Career

O'Keefe was Executive Director of Insight at Sport England, a role she held from 2013 to 2022. [5] During that time, O'Keefe transformed the organisations approach to research and insight, [6] and played an integral role in the development and delivery of Sport England's award-winning 'This Girl Can' [7] campaign. [7] [8] [9] [10]

Honours

O'Keefe was appointed Member of the Order of the British Empire (MBE) [11] in the King's Birthday Honours List (2024) in recognition of her services to sport. [12] [13] [11]

References

  1. ↑ "WOMEN'S INTERNATIONALS". www.richmondfc.co.uk.
  2. 1 2 "Lisa O'Keefe: Uniting women's sport across the world". fearless women.
  3. 1 2 "Lisa O'Keefe appointed Secretary General of the International Working Group on Women & Sport". Sports Think Tank. June 9, 2022.
  4. ↑ Mullins, James (September 23, 2022). "232 and counting". Scottish Rugby.
  5. ↑ Sport, IWG Women and (February 25, 2019). "IWG Secretary General | IWG".
  6. ↑ Campelli, Matthew (January 27, 2017). "Sport England to publish 'groundbreaking' research on attitudes and motivations | Leisure Opportunities news". www.leisureopportunities.co.uk.
  7. 1 2 "This Girl Can campaign returns with new TV advert | Sport England". www.sportengland.org.
  8. ↑ "Sport England | Lisa O'Keefe | Feature". Research Live.
  9. ↑ "From Insight to Impact".
  10. ↑ Fleming, Molly (January 14, 2020). "This Girl Can tackles influencers' 'unrelatable' fitness images in fifth anniversary campaign". Marketing Week.
  11. 1 2 "Lisa O'KEEFE | Order of the British Empire | The Gazette". www.thegazette.co.uk.
  12. ↑ "Head of Events, Esther Britten, awarded MBE in King's Birthday Honours". www.uksport.gov.uk.
  13. ↑ "King's Birthday Honours: Mark Cavendish given knighthood". BBC Sport. June 14, 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.