Local Search Association

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The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.

Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The association has members in 29 countries.

The European counterpart to the LSA is the European Association of Directory and Database Publishers (EADP).

Recently, YPA has changed the name into Local Search Association.

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A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members..

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