Logan Mulvey

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Logan Mulvey
BornLogan Mulvey
(1984-08-22) August 22, 1984 (age 33)
San Diego, California, United States
Alma mater Loyola Marymount University (B.A.)
Occupation Managing Partner, STRIVR Labs, Inc

Logan Mulvey (born August 22, 1984) is the Managing Partner at STRIVR Labs, Inc [1] and the former CEO of GoDigital. [2] [3]

GoDigital

GoDigital is a full service digital and video-on-demand (VOD) distribution company. Launched in 2008, the Beverly Hills-based company as of 2013 had a library of over 1000 films ranging from independent cinema to award-winning documentaries and foreign films. GoDigital has direct deals with a number of primary VOD services, including iTunes, Netflix, Amazon.com, Hulu and YouTube.

Contents

Early years

Logan Mulvey was born in San Diego and grew up in Solana Beach, California. He attended Loyola Marymount University and received a BA in Communications with an emphasis in Rhetoric. [2]

Loyola Marymount University Jesuit university in Los Angeles

Loyola Marymount University (LMU) is a private Jesuit and Marymount research university in Los Angeles, California. The university is one of 28 member institutions of the Association of Jesuit Colleges and Universities and one of five Marymount institutions of higher education.

Career

The Founding of GoDigital

While Mulvey attended Loyola in 2005, he co-founded GoDigital with Jason Peterson and Dave Lindsay. [4] GoDigital began as a music distribution service and Mulvey created campaigns for a variety of films and platinum selling artists. [5] At this point, he had produced music videos for top-selling artists such as Death Cab for Cutie, Lil' Romeo, Ashley Tisdale, Switchfoot, and Master P. [6] [7] He also created marketing campaigns for dozens of award-winning films and platinum-selling artists as GoDigital's Chief Marketing Officer. [7]

Death Cab for Cutie Alternative rock band from Bellingham, Washington, United States

Death Cab for Cutie is an American alternative rock band, formed in Bellingham, Washington, in 1997. The band is composed of Ben Gibbard, Nick Harmer (bass), Dave Depper, Zac Rae, and Jason McGerr (drums).

Ashley Tisdale American actress, singer

Ashley Michelle Tisdale is an American actress, singer, and producer. During her childhood, Tisdale was featured in over 100 advertisements and had minor roles in television and theatre. She achieved mainstream success as Maddie Fitzpatrick in the Disney Channel series The Suite Life of Zack & Cody. This success was heightened when she starred as Sharpay Evans in the High School Musical franchise. The film series proved to be a huge success for Disney and earned a large following. The success of the films led to Tisdale signing with Warner Bros. Records, releasing her debut album, Headstrong (2007), through the label. The album was a commercial success, earning a gold certification from the Recording Industry Association of America (RIAA). She starred as Candace Flynn in the animated series Phineas & Ferb from 2007 to 2015.

Switchfoot American alternative rock band

Switchfoot is an American alternative rock band from San Diego, California. The band's members are Jon Foreman, Tim Foreman, Chad Butler, Jerome Fontamillas, and Drew Shirley . After early successes in the Christian rock scene, Switchfoot first gained mainstream recognition with the inclusion of four of their songs in the 2002 movie A Walk to Remember. This recognition led to their major label debut, The Beautiful Letdown, which was released in 2003 and featured the hits "Meant to Live" and "Dare You to Move". The album sold over 2.6 million copies. They have since been noted for their energetic live shows, and their seventh studio album Hello Hurricane received a Grammy award in 2011 for Best Rock or Rap Gospel Album.

As President

In September 2008, GoDigital announced the restructuring of their executive team, with Mulvey assuming the role of president. [6] He had realized as Chief Marketing Officer that CDs and DVDs would soon prove obsolete and that the emerging digital market had a strong future. [4] Under his direction, the company relaunched as a full-service distributor of premium, independent content to digital and Video on Demand (VOD) retailers. [8] After GoDigital's re-organization, Mulvey's responsibilities were expanded to include the oversight of GoDigital's content operations team, marketing initiatives, global product management and release strategies for both new and catalog titles, [6] orchestrating the distribution of feature film, television, and music content to hundreds of entertainment retailers including Netflix, iTunes, Hulu, and CinemaNow. [6]

Netflix American multinational entertainment company

Netflix, Inc. is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is its subscription-based streaming OTT service which offers online streaming of a library of films and television programs, including those produced in-house. As of April 2019, Netflix had over 148 million paid subscriptions worldwide, including 60 million in the United States, and over 154 million subscriptions total including free trials. It is available almost worldwide except in mainland China as well as Syria, North Korea, Iran, and Crimea. The company also has offices in the Netherlands, Brazil, India, Japan, and South Korea. Netflix is a member of the Motion Picture Association of America (MPAA).

iTunes media player and library software

iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.

Hulu American provider of on-demand Internet streaming media

Hulu is an American entertainment company that provides "over-the-top media services". It is primarily oriented towards instant streaming of television series, carrying current and past episodes of many series from its owners' respective television networks and other content partners. Hulu is owned by Hulu LLC, a joint venture between The Walt Disney Company and Comcast. Through the acquisition of 21st Century Fox, Disney acquired Fox's partial ownership, giving it a 60% stake when the deal closed on March 20, 2019, vs. 30% for Comcast. AT&T formerly owned a 10% stake in Hulu via its WarnerMedia subsidiary, but sold that stake back to Hulu in April 2019. Disney and Comcast haven't yet announced how they will allocate the former AT&T shares between them.

STRIVR Labs, Inc

STRIVR is a virtual reality company that specializes in sports training and building fan experiences

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References

  1. ↑ "VR Sports Training Leader STRIVR Labs Inc. Launches Fan Experience and VR Production Division | Business Wire". www.businesswire.com. Retrieved 2016-05-24.
  2. 1 2 "Mentors: Digital Media". SXSW Schedule. SXSW Inc. Retrieved 22 April 2013.
  3. ↑ Miller, Daniel. "Next Gen 2012: Hollywood's Fastest-Rising Stars". The Hollywood Reporter. Retrieved 22 April 2013.
  4. 1 2 Puza, Kay. "reward-and-risk-digital-niche". LMU. Archived from the original on 19 October 2013. Retrieved 14 October 2013.
  5. ↑ Kay, Jeremy. "Logan Mulvey, GoDigital". Screen Daily. Retrieved 22 April 2013.
  6. 1 2 3 4 "GoDigital-media-group-makes-changes-on-top;-promotes-logan-mulvey-to-president". PRNewswire. Retrieved 14 October 2013.
  7. 1 2 "Logan-Mulvey-Go-Digital". Entmerch. Retrieved 14 October 2013.
  8. ↑ Kung, Michelle (11 January 2012). "GoDigital Ramps Up Digital Distribution Plans". The Wall Street Journal. Retrieved 22 April 2013.
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