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Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
TD Cowen, is an American multinational investment bank and financial services division of TD Securities that operates through two business segments: a broker-dealer and an investment management division. The company's broker-dealer division offers investment banking services, equity and credit research, sales and trading, global prime brokerage, outsourced trading, global clearing and commission management services. Cowen's investment management segment offers actively managed alternative investment products. Founded in 1918, the firm is headquartered in New York and has offices worldwide. Cowen claims it is known for successfully identifying emerging industries early on, especially the emerging cannabis industry.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Clayton, Dubilier & Rice (CD&R) is an American private equity company. It is one of the oldest private equity investment firms in the world. Founded in 1978, CD&R has managed the investment of more than $30 billion in approximately 90 businesses, representing a broad range of industries with an aggregate transaction value in excess of $140 billion. Approximately half of CD&R's investments have involved corporate divestitures.
Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.
Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Siegel+Gale is a brand strategy and design company founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as co-CEOs. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is smart.” Each year, they release a study called a "The World's Simplest Brands"
Qualtrics is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.
Merrill, previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment banking arm, both firms engage in prime brokerage and broker-dealer activities. The firm is headquartered in New York City, and once occupied the entire 34 stories of 250 Vesey Street, part of the Brookfield Place complex in Manhattan. Merrill employs over 14,000 financial advisors and manages $2.8 trillion in client assets. The company also operates Merrill Edge, a division for investment and related services, including call center counsultancy.
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.
Michael Birkin is an English global marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in global marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He currently serves as CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.
References
- ↑ "Find Market Research Companies, Facilities, Jobs, Articles, More | Quirks.com". www.quirks.com. Retrieved 2024-01-15.
- ↑ Spring 2006 MMR Newsletter--Fred Reynolds:A Pioneer in Business Education Archived 2008-07-04 at the Wayback Machine Sigma Coca-Cola Center For Marketing Studies Terry College of Business University of Georgia . Retrieved on February 21, 2008
- 1 2 MARC Group Annual Report (1996) edgar-online.com. Retrieved on February 21, 2008
- ↑ Linnett, Richard (1999-10-04). "Omnicom to Acquire M/A/R/C". www.adweek.com. Retrieved 2024-01-15.
- ↑ Omnicom Group to Acquire M/A/R/C Inc. HighBeam Research. Retrieved on February 21, 2008
- ↑ "(January 25, 2008)AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond CNNMoney.com. Retrieved on February 23, 2007 Archived January 28, 2008, at the Wayback Machine
- ↑ (November 16, 2004) M/A/R/C(R) Research Appoints Merrill Dubrow New President and CEO; Former Harris Interactive Senior VP to Lead Market Research Pioneer Into Its Fifth Decade. Goliath Business Knowledge on Demand. Retrieved on February 21, 2008
