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Type | Flavored fortified wine |
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Manufacturer | Mogen David |
Distributor | Mogen David |
Country of origin | United States |
Alcohol by volume | 13%-18% |
Proof (US) | 26-36 |
MD 20/20 is a discount flavored fortified wine produced by Mogen David. 20/20 originally referred to 20%abv and a 20 oz bottle. [1] It is commonly referred to by the nickname "Mad Dog". [2]
The wine is produced in a variety of flavors, sold in 750ml bottles, and alcohol content varies by flavor from 13%abv to 18%abv. [3] Like competitors Thunderbird and Night Train Express, its sweet flavors, strength and low cost are often associated with alcoholism among the homeless and destitute [1] but also make it popular with college students and other underage drinkers. [3]
Despite being made in the US, MD 20/20 enjoys a cult following in Scotland. In 2019, after a new flavor "Electric Melon" became available, patrons lined up around the block at shops to purchase the beverage; in some cases, the crowds were so large they blocked traffic. [4]
Mogen David originated to serve a niche market by supplying wine to observant Jews for religious holidays but needed to expand their market to remain in business. [3] The date MD 20/20 entered production is obscure, however by the 1970s it accounted for over 50% of Mogen David's sales. [5]