Madame was established in the early 1980s, [1] [2] based in Gurugram, Haryana. [2] There are over 800 employees. [3] The brand is targeted at teenage and younger women. [4] [5]
The brand opened its first exclusive store in Mumbai in 2002. [1] There were 58 exclusive stores in 42 cities in 2009. [6] There were 64 exclusive stores in 2010, and also 600 multi-brand outlets. [4] In 2014, there were 102 exclusive stores across India and also four stores in Saudi Arabia. [7]
Madame signed up Tara Sutaria as the brand ambassador in 2021. [8] [9]