MailChimp

Last updated
Mailchimp
Private
Industry Email marketing
Founded 2001;17 years ago (2001)
Founders Ben Chestnut
Dan Kurzius
Headquarters Ponce City Market, Atlanta, Georgia, U.S. [1]
Key people
 Ben Chestnut (CEO)
Products Email marketing
Revenue
  • Increase2.svg $525 million (2017) [2]
  • Increase2.svg$400 million (2016) [3]
Number of employees
 800+ [4]
Parent The Rocket Science Group LLC. [5]
Divisions TinyLetter
Website mailchimp.com

Mailchimp is a marketing automation platform and an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Dan Kurzius. [6] [7] Mailchimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000. [8] By June 2014, it was sending over 10 billion emails per month on behalf of its users. [9] In 2017, the company was gaining 14,000 new customers every day. The company is still owned by its cofounders and has never accepted venture capital funds. [2]

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Ben Chestnut American businessman

Ben Chestnut is an American billionaire Internet entrepreneur. He is the CEO and co-founder of MailChimp, an email marketing company.

Freemium business model and software licensing scheme in which the basic form of a product is free of charge but additional features requires payment

Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for additional features, services, or virtual (online) or physical (offline) goods. The business model has been in use by the software industry since the 1980s as a licensing scheme. A subset of this model used by the video game industry is called free-to-play.

Contents

In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. [10] In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017. [3] In August 2017, It was reported that, Mailchimp would be opening offices in Brooklyn and in Oakland, California. [11]

<i>Forbes</i> American business magazine

Forbes is an American business magazine. Published bi-weekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including of the richest Americans, of the world's top companies, and The World's Billionaires. The motto of Forbes magazine is "The Capitalist Tool". Its chair and editor-in-chief is Steve Forbes, and its CEO is Mike Federle. It was sold to a Hong Kong-based investment group, Integrated Whale Media Investments.

Brooklyn Borough in New York City and county in New York state, United States

Brooklyn is the most populous borough of New York City, with an estimated 2,648,771 residents in 2017. Named after the Dutch village of Breukelen, it borders the borough of Queens at the western end of Long Island. Brooklyn has several bridge and tunnel connections to the borough of Manhattan across the East River, and the Verrazzano-Narrows Bridge connects it with Staten Island. Since 1896, Brooklyn has been coterminous with Kings County, the most populous county in the U.S. state of New York and the second-most densely populated county in the United States, after New York County.

Marketing campaigns

As a podcast advertiser, Mailchimp also sponsored the launch of Serial , a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp"). [12] [13]

Podcast Type of digital media

A podcast or generically netcast, is an episodic series of digital audio or video files which a user can download in order to listen to. It is often available for subscription, so that new episodes are automatically downloaded via web syndication to the user's own local computer, mobile application, or portable media player.

Parody Imitative work created to mock, comment on or trivialise an original work

A parody ; also called a spoof, send-up, take-off, lampoon, play on (something), caricature, or joke is a work created to imitate, make fun of, or comment on an original work—its subject, author, style, or some other target—by means of satiric or ironic imitation. As the literary theorist Linda Hutcheon puts it, "parody ... is imitation, not always at the expense of the parodied text." Another critic, Simon Dentith, defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". Parody may be found in art or culture, including literature, music, animation, gaming, and film.

Internet meme concept that spreads from person to person via the Internet, zoals oscar is lelijk

An Internet meme, commonly known as just a meme, is an activity, concept, catchphrase, or piece of media that spreads, often as mimicry or for humorous purposes, from person to person via the Internet. An Internet meme usually takes the form of an image, GIF or video. It may be just a word or phrase, sometimes including intentional misspellings or corrupted grammar. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites. Fads and sensations tend to grow rapidly on the Internet because the instant communication facilitates word-of-mouth transmission. Some examples include posting a photo of people lying down in public places and uploading a short video of people dancing to the Harlem Shake.

Mandrill controversy

In February 2016, Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternative service platform. [14] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid Mailchimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill. [15]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid Mailchimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for Mailchimp services and only wants access to Mandrill. Mandrill was renamed as Mailchimp Transactional. [16]

Related Research Articles

Permission marketing is a concept introduced in a book of the same name in 1999 by marketing expert Seth Godin. Permission marketing is a non-traditional marketing technique that advertises goods and services when advance consent is given.

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Really Simple Systems

Really Simple Systems CRM is a Cloud CRM provider, offering CRM systems to small and medium sized companies. The company states its mission as "Everything a small business needs to manage their sales and marketing".

Content marketing Form of marketing focused on creating content for a targeted audience online

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

SurveyMonkey is an online survey development cloud-based software as a service company. It was founded in 1999 by Ryan Finley and Chris Finley. The company provides free, customizable surveys, as well as a suite of paid back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. In addition to providing free and paid plans for individual users, SurveyMonkey also offers more large-scale enterprise options for companies interested in data analysis, brand management, customer / employee feedback, and consumer-focused marketing.. SurveyMonkey has over 600,000 paying users in 190+ countries.

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.

Mimecast

Mimecast is an international company specializing in cloud-based email management for Microsoft Exchange and Microsoft Office 365, including security, archiving, and continuity services to protect business mail.

FastMail is an email service offering paid email accounts for individuals and organisations. It is provided in 36 languages to customers worldwide by FastMail Pty Ltd, a company located in Melbourne, Victoria, Australia.

LiveChat online customer service software

LiveChat is an online customer service software with live support, help desk software, and web analytics capabilities. It was first launched in 2002 and is currently developed and offered in a SaaS business model by LiveChat Software.

Dropmyemail is a cloud-based email backup software offered by Dropmysite that offers cloud storage and Online backup software. In brief, Dropmyemail allows users to automatically backup their emails to the cloud with an option to view, migrate or restore them whenever required via a web browser.

SendGrid is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the TechStars accelerator program. As of 2017, SendGrid has raised over $81 million and has offices in Denver, CO, Boulder, CO, Irvine, CA, Redwood City, CA and London.

Deeplink is the developer of deeplink.me — a deep linking platform that drives URLs to content within mobile apps.

Cyfe

Cyfe, Inc. is a self-service cloud based business intelligence application software company based in Los Angeles, California. The company is known for its creation of the business dashboard app, designed to analyze, transform and report data from different integrated sources of business intelligence. It is a freemium application to track and monitor all business metrics in one single place. While its core markets are still located in United States, Cyfe has been expanding globally and now operates in 15 countries worldwide.

Rob Walling

Rob Walling is a serial entrepreneur, author, podcaster, and angel investor. He is the author of Start Small, Stay Small: A Developer's Guide to Launching a Startup, which was published in 2010.

SendinBlue is a SaaS solution for relationship marketing. The company was founded in 2012 by Armand Thiberge and Kapil Sharma, and offers a cloud-based email marketing/marketing automation SaaS suite that allows organizations to communicate directly with clients by email or SMS.

Mad Mimi

Mad Mimi is an email marketing service enabling users to create, send and track email campaigns without using templates. Originating in Brooklyn, New York, Mad Mimi was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience. In August 2014, the company was acquired by GoDaddy Inc.

Dan Kurzius is an American billionaire businessman, the co-founder and chief customer officer of Mailchimp.

References

  1. ↑ http://www.poncecitymarket.com/type-directory/offices/#mailchimp
  2. 1 2 "Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire". Inc.com. Retrieved 2018-05-29.
  3. 1 2 "Why MailChimp Is One Of The Most Innovative Companies Of 2017". Fast Company. 2017-02-13. Retrieved 2018-05-29.
  4. ↑ "Mailchimp's About Us" . Retrieved 2018-05-29.
  5. ↑ "Rocket Science Group" . Retrieved 2012-10-05.
  6. ↑ "Mailchimp | CrunchBase Profile". Crunchbase.com. Retrieved 2013-06-17.
  7. ↑ Manjoo, Farhad (2016-10-05). "Mailchimp and the Un-Silicon Valley Way to Make It as a Start-Up". The New York Times. ISSN   0362-4331 . Retrieved 2017-06-07.
  8. ↑ Ben (2010-09-27). "Going Freemium: One Year Later | Mailchimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17.
  9. ↑ "Mailchimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space" . Retrieved 8 December 2015.
  10. ↑ "Forbes Cloud 100". Forbes . Retrieved 29 October 2016.
  11. ↑ "Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn". Technical.ly Brooklyn. 2017-08-04. Retrieved 2017-11-02.
  12. ↑ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014.
  13. ↑ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with Mailchimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014.
  14. ↑ Williams, Owen (2016-02-25). "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service". The Next Web.
  15. ↑ Nicastro, Dom (2016-02-26). "MailChimp's Mandrill Move Enrages Email Users". CMSWire.
  16. ↑ MailChimp (2016-02-24). "Important Changes to Mandrill". Mandrill Email Platform Blog.
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