An Advertisement for Birra Tirana in downtown Tirana
Malto Brewery is the largest brewery in Albania. The company sells a pilsener beer under the Birra Tirana brand, named after the capital, Tirana, where the beers are brewed. It was first produced in 1961 by the Kombinati Ushqimor (a state agency). The beer contains 4% alcohol.[citation needed]
Malto Brewery was privatized in 2001. The company used to produce 5,000 tons a year prior to the privatization, while it is currently producing around 13,000 tons, with exports going to Kosovo and the United States. Birra Tirana accounts for a large percentage of all beers sold in Albania, up to 30% by some accounts, making it one of the most widely distributed products made in Albania.[citation needed]
History
The production of the beer in Albania began in 1938, with a capacity around 8,000 HL in year. In these years the beer was known only a little bit by Albanians, because the traditional drinks were wine and brandy. After the Second World War, Albania began to build the grocery industry, which was imported generally from the countries[citation needed] of ex-socialist camp. In 1960 Birra Tirana was constructed as a factory with capacity 70,000 HL/year, with a Russian production technology and the first specialists were qualified in the Soviet Union. It produced beer of the type blond pilsen and dark one in 0.5L bottles in woody case and 50L butt. Birra Tirana has been a component part of ex-Grocery Combine "Ali Kelmendi". Together with the beer factory, a malt production facility was built, which until 1983, provided malt to the beer factory. Barley was produced primarily in the zone of Korca, while Hops were cultivated in Pogradec. The water used for the production of the beer has always been from the Selitas fountains.[citation needed] As a result of the increased market demand for beer, in 1983, Birra Tirana was reconstructed, increasing its capacity to 150,000 HL/year. Technology was improved with the addition of German and Swedish machinery.[citation needed]
Inasmuch as, in this period, there was a centralized economy, Birra Tirana was distributed in 2/3 of the country, except the south-east part of Albania, that was furnished by Birra Korça. After the year 1983, around 50 percent of malt began to be imported. Together with the change in the political climate, including the liberalization of the market, different beers were imported from neighboring countries. As result of the image of these products as well as economic downturn, political and social chaos, the production and the sales in 1990–1992, fell by 4 percent.[citation needed] As result of the reform of economic decentralization, that the Albania Government undertook, the grocery combine "Ali Kelmendi" was disintegrated[clarification needed] in some separately establishments and the factory of Birra Tirana, passed as an independent establishment, with distinctive balance, registering under the name The establishment of the Production of Birra Malty, but the product's brand did not change. In 1993, with the grant of BE, via the Phare programme, were claimed 1,000,000 ECU, for the furniture with raw material (malt, hops), packages (bottles, cases), and also exchanges for the brush up to work of this factory. Birra Tirana began to compete successfully in market and its financial condition began to improve, creating such incomes, that not only liquidate in the state budget the fund about 100,000 ECU, but even accomplishing further investments with machinery in Germany, for the filling line, packing, grinding, CO2 gas, filtration, furnaces, compressors for refrigeration, and even the lines of circulation of the beer and brine, all in steel.[citation needed] In this period was paid a special attention to the Marketing and to the analysis of the market in particular, with the help of the English specialists, Dutch and German. In base of this analysis, Birra Tirana created its strategy, improving evidently the image in market, via packing, publicity and promotion improvement, the enlargement of the distribution canal all over Albania, even competing with lower prices than import.[citation needed] Also the security standard was increased for the consumers, growing the long-life of this beer six months to one year via tunnel pasteurization. The establishment of the production of Malt Beer, passed in Albania with limited liability (Sh.p.k). Meanwhile, in 2000, it returned in shareholder Fellowship "Birra Malt" Sh.a, with the capital 100% state-owned. This was a step forward its denationalization. [citation needed] It can be said that, in the attended strategy by Albanian State against Birra Tirana, won the idea that the denationalization of the establishments in Albania would be more efficient, putting them in efficiency and not destroying them.[citation needed] In April 2001, "Birra Malt" Sh.a was denationalized by ten Albanians shareholders who have 96 percent of the shares, 2% the owner of the terrain and 2% of the workers. With its reorganization, and the breath, that brought the ten main shareholders, which had a long successful experience with their business, about the alteration of the work mentality and all these followed by business plans and by clear strategy of development, "Birra Tirana" has stated its goal to become the main beer in the Albania market. It is not traded only in Albania, but in Kosovo and America. This leap as consequence of the enlargement of the dimensions of the market, escaping the geographic confines of a strictly Albanian market, abandoning the idea that the market of Birra Tirana should be only Albanian.[citation needed]
This is a list of articles and categories dealing with beer and breweries by region: the breweries and beers in various regions. Beer is the world's most widely consumed alcoholic drink, and is the third-most popular drink overall, after water and tea. It is thought by some to be the oldest fermented drink. A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company that makes beer is called either a brewery or a brewing company. The diversity of size in breweries is matched by the diversity of processes, degrees of automation, and kinds of beer produced in breweries. A brewery is typically divided into distinct sections, with each section reserved for one part of the brewing process.
Malt liquor, in North America, is beer with high alcohol content. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. In common usage, it refers to beers containing a high alcohol content, generally above 6%, which are made with ingredients and processes resembling those for American-style lagers.
Beer in Japan comes mostly from the country's four major beer producers: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. Pilsner style lagers are the most commonly produced beer style in Japan, but beer-like beverages, made with lower levels of malts called happoshu or non-malt happōsei have captured a large part of the market, as tax is substantially lower on these products.
The Lao Brewery Company Ltd. (LBC) is a producer of beer, soft drinks, and bottled drinking water in Laos. It is headquartered in Vientiane.
In Syria, the production and distribution of beer was controlled by the government, and most widely sold through the army's Military Social Establishment supermarket chain and through mini markets in city centres and Christian as well as Muslim areas. Beers imported from Lebanon are not common, although brands like Lebanese Almaza, Heineken and Amstel are popular and available in hotels, restaurants and most shops in different parts of cities like Damascus, Aleppo, Latakia, Tartus and Qamishli. Production of the country's two local brands, al-Shark and Barada was halted in 2011 due to the outbreak of civil war. A new brewery known as Afamia was opened in 2010 in Adra near Damascus. By the end of 2017, the Arados brewery was opened in the town of Safita in Tartus Governorate.
Ottakringer is the last large brewery remaining in Vienna, Austria and is located in Ottakring, the 16th district of Vienna.
East African Breweries Limited, commonly referred to as EABL, is a Kenyan-based holding company that manufactures branded beer, spirits, and non-alcoholic beverages.
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager produced by San Miguel Brewery. Established in 1890 by the original San Miguel Brewery, it is the largest selling beer in the Philippines and Hong Kong. It is known in Chinese markets as 生力啤酒. San Miguel Beer was introduced in Spain by San Miguel Brewery in 1946. The Spanish rights were spun-off in 1953 by San Miguel Brewery and became an independent entity presently known as the Mahou-San Miguel Group.
Birra Moretti is an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken International. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A.; Moretti is now a brand of Heineken.
Asmara Brewery is a brewery in Eritrea, founded in 1938. The brewery was nationalized by the Derg during the Eritrean War of Independence. The brewery operates a football team, which plays in the Eritrean Premier League. The factory has over 600 employees.
Three Horses Beer is a pale lager that has been brewed by Star Breweries of Madagascar since 1958. It is the highest selling beer in Madagascar and has been described as emblematic of the country. THB is sold nationwide and since 2005 has been exported to such markets as France, Reunion Island, Comoros and Mayotte. The Malagasy beer is produced at two breweries in Madagascar, the first centrally located in Antsirabe and the other in the northern city of Antsiranana. THB Pilsener, the most common variant of THB, has a light taste and is produced from mostly local barley, corn and hops. Star Breweries also produces THB Fresh, THB Special, and THB Lite. Recent investments in Star Brewery infrastructure have allowed a 20% increase in production since 2011.
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. As of 2006, Heineken owns over 125 breweries in more than 70 countries and employs approximately 57,557 people.
In Russia, beer is tied with vodka as the most popular alcoholic drink in Russia. The average Russian person drank about 11.7 liters of pure alcohol in 2016, with beer and vodka accounting for 39% each.
Carlsberg Polska is the Polish subsidiary of the Danish multinational brewing company Carlsberg. Carlsberg acquired 100% control of the Okocim Group, which included the Okocim Brewery, in 2004.
Accra Brewery Limited is a brewery based in Accra, Ghana.
Birra Korça is a brewing company, founded in Korçë, Albania, in 1928. The company is a subsidiary of IHB group since 2004. It is the third largest beer producer in Albania.
Birra Tirana(English: Tirana Beer) is a beer company based in Tirana, Albania. It is the largest beer producer and the largest selling beer in the country. It is also exported and sold in Kosovo and the United States. The company is fabricated by Birra Malto Brewery. It currently produces three different beer brands. Birra Tirana is sold both in bottles and cans of 0.33 lit and 0.5 lit and also in kegs 30 liters and 50 liters.
Southern Sudan Beverages Limited was a brewery based in South Sudan and previously owned by ABInBev. The company closed operations in 2016.
Birra Stela(transl. Stela Beer) is a beer company based in Tirana, Albania. It is the second largest beer producer in the country with an annual production capacity of 250,000 hl, covering roughly 15-18% of the domestic market.
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