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Subsidiaries and segments include Maritz Motivation, Maritz Global Events, Maritz Automotive, Quality Reward Travel, and Impact Dimensions.[5]
History
In 1894, Edward Maritz started the E. Maritz Jewelry Manufacturing Company, a wholesaler and manufacturer of fine jewelry and engraved watches.[6] By the 1920s, the company was concentrating on wholesaling imported watches and became one of the first in the nation to sell wristwatches.[6] When the stock market crashed in 1929, the company nearly failed. The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.[6]
Over the next three decades, the sales incentive business flourished. Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.[6] With the purchase of a small Detroit travel company in the 1950s, Maritz branched out again, adding group travel as an incentive award.[6] As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.[6]
The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.[6]
In the 1990s Maritz invested in automotive marketing research. They formed Maritz Canada and added offices throughout Western Europe.[6] During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.[6]
In 2008, Maritz claimed to be the largest source of integrated performance improvement, travel and market research[7] services globally.[6]
In May 2014, Maritz Canada and Maritz Loyalty Marketing rebranded to form North America's first brand loyalty agency, Bond Brand Loyalty.[8] The focus of the new agency was to help clients manage customer-brand relationships. The company sold Bond Brand Loyalty in 2015.[9] Also in 2014, Maritz Holdings acquired Allegiance Software in order to combine it with Maritz Research and create a new, standalone company, MaritzCX, a customer experience and market research company.
On March 3, 2020 MaritzCX was sold to InMoment.[10]
"Merchandise Topics". The Billboard. October 1955. p.103. Retrieved June 25, 2016.
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