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Max Mullen is an American entrepreneur and businessman, best known as the co-founder of Instacart. [1] Max played a crucial role in building Instacart into a multi-billion dollar company. [2]
Max Mullen was born and raised in Los Angeles, California. He attended the University of Southern California, where he studied and graduated with a B.S. in Business Administration. [3]
After graduating, Mullen began his career at Schematic, [4] an interactive agency later acquired by WPP. [5]
He spent six years at Schematic, starting as a Systems Engineer from 2004 to 2006, before being promoted to Director of Client Services from 2006 to 2010. [6]
In 2010, Max Mullen ventured into entrepreneurship by founding Volly, [4] a startup that allowed users to collaborate with friends to make group decisions.
Following Volly, Max worked as a Product Manager at Location Labs (now part of Avast) from 2011 to 2012. [4] [6]
In July 2012, Max Mullen co-founded Instacart along with Apoorva Mehta and Brandon Leonardo. [7] The idea for Instacart came when Apoorva Mehta had an empty fridge in his apartment. [8]
Instacart, since its inception, has grown and expanded from just serving in San Francisco to across the United States [9] [10] [11] and later on even in Canada in 2017. [12] [13]
Instacart had a valuation of $39 billion as of 2021. [14] The company has partnered with over 350 grocery retail chains, [15] covering more than 2,500 grocery stores. [16]
Max is known for his customer-centric approach to business. He focused on customers from day one and advocates for learning from customer feedback to drive product development. [2]
One of Max's notable contribution was the development of the capacity system, which ensures that Instacart only accepts orders it can fulfill in a timely manner. [17]
Workday, Inc., is an American on‑demand (cloud-based) financial management, human capital management, and student information system software vendor. Workday was founded by David Duffield, founder and former CEO of ERP company PeopleSoft, along with former PeopleSoft chief strategist Aneel Bhusri, following Oracle's acquisition of PeopleSoft in 2005.
Khosla Ventures is an American venture capital firm founded by Vinod Khosla, focused on early-stage companies in the Internet, computing, mobile, financial services, agriculture, healthcare and clean technology sectors. Some of its most successful investments include Affirm, DoorDash, Square, Impossible Foods, Instacart, and OpenAI.
Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional operating funds in London, India and China.
Rappi is a Latin American super-app headquartered in Bogotá, Colombia, with offices in São Paulo, and Mexico City. It was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarín.
Block, Inc. is a U.S. listed company founded by Jack Dorsey and Jim McKelvey in 2009. It is a financial technology conglomerate. The company reportedly serves 56 million users and 4 million businesses, and processes payments worth US$228 billion annually as of 2023.
Maplebear Inc., doing business as Instacart, is an American delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. The company also provides alcohol delivery in states and provinces where it is allowed. It has partnerships with 1,500 retail banners comprising 85,000 stores. Since its founding, Instacart Marketplace has powered more than $100 billion of GTV and over 900 million orders with approximately 20 billion items ordered.
Snowflake Inc., headquartered in Bozeman, Montana, operates a platform that provides data storage via cloud computing and allows for data analysis and simultaneous access of data sets with minimal latency. It operates on Amazon Web Services, Microsoft Azure, and Google Cloud Platform. As of January 2024, the company had 9,437 customers, including 691 members of the Forbes Global 2000, and processed 4.2 billion daily queries across its platform.
Bolt is an Estonian mobility company that offers ride-hailing, micromobility rental, food and grocery delivery, and carsharing services. The company is headquartered in Tallinn and operates in over 500 cities in more than 45 countries in Europe, Africa, Western Asia and Latin America. The company has more than 150 million customers and more than 3 million driver and courier partners. The company has plans for an initial public offering in 2025.
Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Nium is a Singapore-headquartered cross-border payments company. Initially founded by Prajit Nanu and Michael Bermingham, and launched as a consumer-remittance platform Instarem in 2014. In 2016, the company introduced its B2B payments platform and rebranded as Nium in 2019, subsequently elevating Pratik Gandhi to co-founder in 2021. However, Gandhi left Nium in October 2023, around the time Nium's Chief Product Officer also left the company and Nium announced a layoff of over 10% of its global staff.
Rubrik, Inc. is an American cloud data management and data security company based in Palo Alto, California, founded in January 2014. The company is listed on the New York Stock Exchange after going public in April 2024.
Delhivery is an Indian logistics and supply chain company, based in Gurgaon. It was founded in 2011 by Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, and Kapil Bharati. The company has over 85 fulfillment centers, 29 automated sort centers, 160 hubs, 7,500+ partner centers, and 3,500+ direct delivery centers, as of 2021. About two-thirds of its revenue comes from providing third-party logistics and delivery services to e-commerce companies.
Vladimir Tenev is a Bulgarian-American entrepreneur who is the co-founder and CEO of Robinhood, a US-based financial technology services company.
Affirm Holdings, Inc. is an American financial technology company founded by PayPal co-founder Max Levchin in 2012. It offers a buy now, pay later service for online and in-store shopping. Affirm tops the U.S. buy now, pay later sector, reporting over 18 million users and US$20.2 billion annual GMV as of 2023.
Fidji Simo is a French-American businessperson and the CEO and Chair of Instacart. Before Instacart, she spent a decade at Facebook where she was one of the top executives and led the Facebook App. She co-founded The Metrodora Institute, a health clinic and research institute, and is currently president of The Metrodora Foundation. She is on the Board of Directors at OpenAI and Shopify.
Swiggy is an Indian online food ordering and delivery platform. Founded in 2014, Swiggy is headquartered in Bangalore and operates in more than 580 Indian cities, as of July 2023. Besides food delivery, the platform also provides on-demand grocery deliveries under the name Instamart, and a same-day package delivery service called Swiggy Genie.
Apoorva Mehta is a billionaire Indo-Canadian businessman and the founder of Instacart and Cloud Health Systems. As of September 2023 he had a net worth of $1.1 billion, owing to his 10% ownership share of Instacart and his stake in Cloud Health Systems.
Ramp is a Manhattan-based multinational financial technology company that offers corporate charge cards, expense management, and bill-payment software. As of late 2023, the company was projected to process over US$13 billion in payments annually.
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