Modes & Travaux

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Modes & Travaux
LogoMT.gif
EditorPatricia Wagner
Categories Women's magazine
FrequencyMonthly
FounderEdouard Boucherit
Year founded1919;103 years ago (1919)
First issueNovember 1919
CompanyMondadori France
Country France
Based in Paris
Language French
Website Modes & Travaux

Modes & Travaux is a French language monthly general interest women's magazine based in Paris, France. Founded in 1919 it is one of the oldest magazines in the country.

Contents

History and profile

Modes & Travaux was founded in 1919. [1] [2] [3] The founder was Edouard Boucherit. [4] The first issue appeared in November 1919. [4] The former owner was Emap France, a subsidiary of the British media company. [5] Emap bought the magazine together with other French titles in 1994. [6] The company was acquired by the Italian media group Arnoldo Mondadori Editore in June 2006. [7]

Modes & Travaux is part of Mondadori France, a subsidiary of Mondadori, and is published on a monthly basis. [8] Patricia Wagner is the editor of the monthly, [2] which has its headquarters in Paris. [8] Its target audience is women aged between 30 and 50 years-old, [2] who are mostly housewives living in rural areas. [9] [10] The magazine focuses on fashion and beauty, home decoration and garden design, food and flavours. [8] In May 2010 the magazine was redesigned. [3]

The magazine is also published in Belgium, Modes & Travaux Belgique. [11] .

Circulation

Modes & Travaux was the forty-fifth best selling women's magazine worldwide in 2001, with a circulation of 559,000 copies. [12] Next year the magazine sold 512,167 copies. [1] During the period of 2003-2004 the magazine had a circulation of 505,563. [13] In 2005 the circulation of the magazine was 491,000 copies. [14] In 2011 the magazine sold 444,228 copies. [15]

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References

  1. 1 2 Europa World Year. Vol. 1 (45th ed.). London; New York: Europa Publications. 2004. p. 1699. ISBN   978-1-85743-254-1.
  2. 1 2 3 "Modes & Travaux". Arnoldo Mondadori Editore. Retrieved 26 June 2016.
  3. 1 2 ""Modes & Travaux" mag gets complete overhaul". Mags 360. 14 May 2010. Retrieved 26 June 2016.
  4. 1 2 "2 x Modes et Travaux - Vintage (Rare) French Magazine - Dated 1927". Etsy. Retrieved 26 June 2016.
  5. ↑ "Emap acquires French magazines". PR Newswire. 6 March 1996. Retrieved 26 June 2016.
  6. ↑ Caitlin Kelly (1 June 1997). "Save Export Print Cite Young, Hungry, and on the Hunt". Folio: the Magazine for Magazine Management. Archived from the original on 10 September 2016. Retrieved 26 June 2016.
  7. ↑ "A new Mondadori" (PDF). Borsa Italiana. 21 June 2006. Retrieved 26 June 2016.
  8. 1 2 3 "Modes & Travaux". Adnative. Retrieved 26 June 2016.
  9. ↑ Serge Berstein; Jean-Pierre Rioux (2000). The Pompidou Years, 1969-1974. Paris: Cambridge University Press. p. 199. ISBN   978-0-521-58061-8.
  10. ↑ Faustine Régnier (2009). "How do we Consume New Products: The Example of Exotic Foods (1930–2000)". In Gustavo V. Barbosa-Canovas; et al. (eds.). Global Issues in Food Science and Technology. Amsterdam: Academic Press. p. 130. ISBN   978-0-08-092081-8.
  11. ↑ "Factsheet. Modes & Travaux Belgique". Publicitas. Retrieved 26 June 2016.
  12. ↑ "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Retrieved 26 June 2016.
  13. ↑ E. Martin (2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. New York: Palgrave Macmillan. p. 6. ISBN   978-0-230-51190-3.
  14. ↑ "European Publishing Monitor. France" (PDF). Media Group Turku School of Economics. March 2007. Retrieved 26 June 2016.
  15. ↑ "Mondadori France OJD Data". Mondadori France. 7 February 2012. Retrieved 26 June 2016.
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