Mojo (soft drink)

Last updated
Mojo
Logo of Mojo soft drink.jpg
Type Cola
Manufacturer Akij Group
Distributor Akij Food & Beverage Limited (AFBL)
Origin Bangladesh, Kawran Bazar, Dhaka
Introduced2006;20 years ago (2006)
Color Caramel E-150d
VariantsNaga Mojo
Related products Pepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Est Cola
Website www.akijfood.com

Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL). [1] [2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024". [3] [4]

Contents

History

The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL). [5] [6] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world. [7] [8]

After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. [9] [10] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages. [11] [12]

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador. [13] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024. [14]

Other flavors

References

  1. ↑ "Mojo's 17th Birthday Celebration". Daily Sun. Retrieved 7 January 2026.
  2. ↑ "Mojo's Gaza aid also rockets its sales". The Business Standard . 2024-03-12. Retrieved 2024-06-25.
  3. ↑ "মোজো এখন বাংলাদেশের '১ নম্বর' বেভারেজ ব্র্যান্ড". The Daily Ittefaq (in Bengali). 1 January 2025. Retrieved 7 January 2026.
  4. ↑ "Bangladesh Brand Forum awards most loved brands of Bangladesh". Dhaka Tribune . 21 December 2025. Retrieved 7 January 2026.
  5. ↑ মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
  6. ↑ "Bangladeshi soft drink brand "Mojo"". www.coursehero.com. Retrieved 2024-07-08.
  7. ↑ "AKij Food & Beverage". www.akijfood.com. Retrieved 2024-06-25.
  8. ↑ "Akij Venture Ltd". www.akijventure.com. Retrieved 2024-06-25.
  9. ↑ Halder, Sukanta (12 April 2025). "Mojo raised Tk 4.14cr aid for the Palestinians". The Daily Star. Retrieved 7 January 2026.
  10. ↑ Mahmud, Faisal. "Coca-Cola ad in Bangladesh sparks backlash for 'denying ties with Israel'". Al Jazeera . Retrieved 7 January 2026.
  11. ↑ "গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে". BBC Bangla (in Bengali). 2024-06-12. Retrieved 2024-07-11.
  12. ↑ "10 Mojo volunteers 'killed' in Israeli strike while delivering aid in Gaza". bdnews24.com. Retrieved 7 January 2026.
  13. ↑ "ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'". bdnews24.com. Retrieved 2024-06-25.
  14. ↑ "How Coke boycott helped Mojo donate 1.5C to Palestine". Dhaka Tribune . 1 February 2024. Retrieved 7 January 2026.
  15. ↑ "Mojo brings 'Naga Mojo'". The Business Standard . 16 May 2021. Retrieved 7 January 2026.
  16. ↑ "Naga Mojo hits the stores". Dhaka Tribune . 2 June 2021. Retrieved 7 January 2026.
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