Mojo (soft drink)

Last updated
Mojo
Logo of Mojo soft drink.jpg
Type Cola
Manufacturer Akij Group
Distributor Akij Food & Beverage Limited (AFBL)
Country of origin Bangladesh
Region of origin Kawran Bazar, Dhaka
Introduced2006;19 years ago (2006)
Color Caramel E-150d
VariantsNaga Mojo
Related products Pepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Est Cola
Website www.akijfood.com

Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL). [1] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024". [2]

Contents

History

The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL). [3] [4] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world. [5] [6]

After the 2023 Israel–Hamas war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages. [7]

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador. [8] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024. [9] [ better source needed ]

Other flavors

References

  1. ↑ "Mojo's Gaza aid also rockets its sales". The Business Standard. 2024-03-12. Retrieved 2024-06-25.
  2. ↑ bhuiyan, atik (2025-01-01). "মোজো এখন বাংলাদেশের এক নম্বর বেভারেজ ব্র্যান্ড". Daily Sharebazar. Retrieved 2025-01-07.
  3. ↑ মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
  4. ↑ "Bangladeshi soft drink brand "Mojo"". www.coursehero.com. Retrieved 2024-07-08.
  5. ↑ "AKij Food & Beverage". www.akijfood.com. Retrieved 2024-06-25.
  6. ↑ "Akij Venture Ltd". www.akijventure.com. Retrieved 2024-06-25.
  7. ↑ "গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে". BBC News বাংলা (in Bengali). 2024-06-12. Retrieved 2024-07-11.
  8. ↑ bdnews24.com. "ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'". ফিলিস্তিনিদের অর্থ সহায়তা দিল ‘মোজো’. Retrieved 2024-06-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ↑ "Akij Welfare Trust and Mojo donated to Gaza and Palestine Embassy". www.facebook.com. Retrieved 2024-07-10.
  10. ↑ "Mojo brings new drink Naga Mojo". daily-sun. June 2021. Retrieved 2024-06-25.
  11. ↑ "Naga Mojo Can - Online Grocery Shopping and Delivery in Bangladesh". Grocery. Retrieved 2024-06-25.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.