Monthly active users

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Monthly active users (MAU) is one of the ways to measure the success rate of online social games, social networking services and, increasingly mobile apps. [1] [2] [3] [4] [5] [6] [7] [8] [9] Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 30 days.

The number of active users is a performance metric for the success of an internet product such as a social networking service, online game, or mobile app. It measures how many users visit or interact with the product or service over a given interval. This metric is commonly assessed per month as monthly active users (MAU), per week as weekly active users (WAU), or per day as daily active users (DAU).

A social networking service is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

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References

  1. "The Facebook".
  2. ""Internet Terms & Jargon: What is the definition of "Monthly Active Users" for a web app?"".
  3. "Free Internet Dictionary by Farlex: MAU".
  4. "Application Insights: How Exactly is MAU Calculated?".
  5. "Facebook Amends Its Monthly Active User Algorithm".
  6. "Breaking: Facebook Changes Reporting to Monthly Active Users".
  7. "Facebook's $5 Billion IPO, By The Numbers [CHARTS]".
  8. "How Facebook Calculates Active Users For Pages".
  9. "How to Measure Mobile App Retention".