| Product type | Snack foods |
|---|---|
| Owner | Roma and Mark Hailman |
| Country |  United States |
| Previous owners | 1932 - Ethel Fisher |
| Website | www |
Mrs. Fisher's, Inc., also known as Mrs. Fishers Potato Chips, is a regional manufacturer of potato chips founded in Rockford, Illinois. The company was begun in 1932 by Ethel Fisher and today is one of the oldest chip manufacturers in the Midwest and is the recognized brand name of potato chips in parts of the Midwestern United States. [1]
According to the Mrs. Fisher's website, it was Eugene Fisher, Ethel (Feldt) Fisher's husband, who had the idea of producing potato chips. Eugene and Ethel cooked chips to earn extra money during The Depression. The logo for Mrs. Fisher's potato chips, invented by Eugene in the first year of business, has changed little over the years. The logo features a 'potato-man' wearing a top hat dancing in a circle with two children. Packaging for Mrs. Fisher's also features bright red and yellow striping along the edges. Originally, the brand carried the name "Mr. and Mrs. Fisher's"; but when Eugene Fisher later deserted his wife and daughter and the business, Ethel Fisher removed his name from the branding.
The company, which still operates out of Rockford, was eventually sold by Ethel Fisher to truck driver Sylvester Hahn in 1949. Employee Anthony Marsili, and his brother Mario, purchased the business in 1962. Later, and for 29 years, the company was owned by Chuck, Pete and Paul DiVenti. The company is currently owned by Roma and Mark Hailman, former employees who bought the company in 2007. [2] Since its inception Mrs. Fisher's has remained a locally run company. Mrs. Fisher's chips are sold in northern Illinois and southern Wisconsin. [3]
Currently Mrs. Fisher's produces several types of potato chips: regular, rippled, BBQ, BBQ rippled, French Onion, and dark chips. The dark chips are made from a different potato. Mrs. Fisher's chips, which in total is sold at the rate of about 600,000 pounds per year. The company also produces caramel corn, nuts and other items under separate label. [3]
In 2017, Mrs. Fisher's was forced to make big changes in its traditional recipe when the U.S. Food and Drug Administration (FDA) issued a ban on partially hydrogenated oils. Since the ruling, Mrs. Fisher’s has been adjusting their chip recipe and customers have noticed a difference. [1] The company states that it has been the third time in the company’s history that an FDA regulation has caused the company to change their recipe. [4]
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". It is technically considered an extruded snack because of the manufacturing process. The brand was sold in 2012 to Kellogg's.
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.
Matutano is a producer and distributor of snacks and potato chips with headquarters in Barcelona, operating the markets of Spain and Portugal. The company was founded in 1965 by Luis Matutano Jover, and since 1971 is part of multinational Frito Lay.
Old Dutch Foods, Inc. is a manufacturer of potato chips and other snack foods in the Midwestern United States, New England and Canada. Their product line includes brands such as Old Dutch Potato Chips, Dutch Crunch, Ripples, Cheese Pleesers and Restaurante Style Tortilla Chips.
Fritos is an American brand of corn chips and dipping sauces that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process. It is one of two brands representing Frito-Lay along with Lay's.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Thins is one of the largest brands of savoury snack potato chips currently available in Australia, and is owned by Snack Brands Australia. The snack food is a thinly-sliced variety of potato chip (crisp) and comes in a variety of flavours, including Chicken, Original, Salt & Vinegar, BBQ Ribs,Cheese & Onion, Sour Cream & Chives and Light & Tangy. Thins compete chiefly with Smith's Thinly Cut, another thinly sliced potato chip, along with various crinkle cut brands.
Humpty Dumpty Snack Foods is an American food company, operating as a subsidiary of Old Dutch Foods, that packages and sells snack foods. The company is named after the nursery rhyme character and features the character as the company logo. Humpty Dumpty products are generally sold in New England, Quebec and Atlantic Canada.
Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company owns Diamond Foods's former snack brands; Diamond of California, Diamond Foods's nut business, is owned by Blue Road Capital.
Kettle Foods, Inc. is an American manufacturer of potato chips, based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom. As of 2006 they were the largest natural potato chip brand in the U.S.
Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country. In addition, it operates a gifts and branded retail business, entering into many licensing arrangements. Its franchise systems include over 300 franchised and licensed locations throughout the United States and in 22 other countries. It also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. It is headquartered in Broomfield, Colorado.
Jays Foods, Inc., is an American manufacturer of snack products including potato chips, popcorn and pretzels. Jays Foods was founded in 1927 in Chicago, Illinois, and is currently a subsidiary of Snyder's of Hanover. Operating in several Midwestern states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets.
Uncle Ray’s is the brand name of a line of food products established by "Uncle" Ray Jenkins. All Uncle Ray's brand products are currently produced by Uncle Ray's LLC in Detroit, Michigan. Uncle Ray's LLC specializes in potato chips and other snack foods such as onion rings, pretzels, and cheese curls. Uncle Ray's potato chips are sold in 52 chain stores across every US state except for California and in Canadian Tire Gas Plus (Gas+) stations across Canada.
Axium Foods, Inc., a division of McCleary, Inc., is a manufacturer of corn-based snack products, including plain and flavored tortilla chips, corn chips, puffed cheese snacks, and crunchy cheese snacks.
Shearer's Foods, LLC is a U.S. manufacturer and distributor of snack foods. Founded in 1974 as Shearer's Snacks, it is headquartered in Brewster, Ohio.
Old London Foods, a subsidiary of B&G Foods, is a company best known for its Melba toast products. Originally based in the Bronx and called the King Kone Corporation, the company changed its name to Old London Foods in May 1960 to match their best-known brand of food products, Old London, which had been in use for nearly 25 years.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Utz Brands, Inc., more commonly known as Utz, is an American snack food company based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. Utz is also a snack supplier to warehouse clubs and merchandisers.
Grippo's is a snack food company headquartered in Cincinnati, Ohio. Beginning operation in 1919, the company grew regionally, adding varieties of snack foods to its production. The company was founded by Angelo Grippo and originated from a one-room office on Court Street in downtown Cincinnati. Today, the business is headquartered at Colerain Avenue in Cincinnati.