The Collectible cards museum was born for the collector's will and passion by Giuseppe Panini, the founder of the Panini Group and the creator of the renewal of the collectible cards in the modern sense, who wanted to support his product through a small print story gathering, since the beginning of his business, hundreds of thousands of small prints from all over the world, similar to the figurine for technique or function.
The collection expanded to such an extent as to become, in 1986, a museum located within the company itself. In 1992 Giuseppe Panini decided, in agreement with the company and the Municipality of Modena, to donate the collection, which has become one of the most important in the world[citation needed] in its city, the world's capital of the collectible cards, a museum that could document its origins and development to the most modern production techniques.
Over the years to follow, the museum's activities focused on the cataloging of the collection, consisting of about 500,000 cards, on its expansion and its dissemination through publications and thematic exhibitions.
The rooms
The layout includes a permanent section divided into the following main areas:
The antecedents: recurring iconographic themes;
Chromolithography: the advent of chromolithographic printing and the path from the sketch to the card;
The birth and spread: from the dawn of the card in the second half of the nineteenth century in France until the prizes in Italy in the thirties of the twentieth century;
Liebig: the world's most famous collection of cards;
Not just collectible cards: barber calendar, cigarette cards, placemarks, menus, sealing stamps, hotel labels and other smaller collections;
The modern collectible cards: the cards dedicated to the world of sport, especially to football, and the spread of albums in the post-war period.
The museum is set up in a large exhibition hall, where there are six cabinets, corresponding to six large albums to browse. In them, the whole story of cards has been traced back to the most innovative production techniques. Each wardrobe corresponds to a precise path, marked by original prints and objects, for a total of 2,500 pieces, which are part of the museum's heritage (about 500,000 cards in total). In addition to the real cards that represent the main part of the collection, Giuseppe Panini wanted to represent the whole world of small color prints: English cigarettes cards, cigar cords, boxes matches, menus and hotel labels, candy papers, barber calendar, and 80,000 stamp stamps.
For the exhibition purpose, the Museum usually organizes temporary exhibitions, which propose a specific theme. There is also a workshop for didactic activities and a specialized library in the Museum.
Philately is the study of postage stamps and postal history. It also refers to the collection, appreciation and research activities on stamps and other philatelic products. Philately involves more than just stamp collecting or the study of postage; it is possible to be a philatelist without owning any stamps. For instance, the stamps being studied may be very rare or reside only in museums.
Stamp collecting is the collecting of postage stamps and related objects. It is related to philately, which is the study of stamps. It has been one of the world's most popular hobbies since the late nineteenth century with the rapid growth of the postal service, as a never-ending stream of new stamps was produced by countries that sought to advertise their distinctiveness through their stamps.
Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.
Modena is a city and comune (municipality) on the south side of the Po Valley, in the Province of Modena in the Emilia-Romagna region of northern Italy.
A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing and a short description of the picture, along with other text. There is a wide variation of different types of cards. Modern cards even go as far as to include swatches of game worn memorabilia, autographs, and even DNA hair samples of their subjects.
A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London. They functioned as advertising and also as maps, directing the public to the merchants' stores.
Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects. Non-sports cards are trading cards whose subjects can be virtually anything other than sports-themed.
Franco Fontana is an Italian photographer. He is best known for his abstract colour landscapes.
Fratelli Alinari is one of the world's oldest photographic firms, founded in Florence, Italy in 1852. Its archives contains 5.5 million photographs, ranging from daguerreotypes to modern digital photos from around the world.
A hockey card is a type of trading card typically printed on some sort of card stock, featuring one or more ice hockey players or other hockey-related editorial and are typically found in countries such as Canada, the United States, Finland and Sweden where hockey is a popular sport and there are professional leagues. The obverse side normally features an image of the subject with identifying information such as name and team. The reverse can feature statistics, biographical information, or as many early cards did, advertising. There is no fixed size or shape of hockey cards, running the gamut from rectangular to circular, however modern North American cards have typically standardized on a 2.5 by 3.5 inch rectangular format.
An American football card is a type of collectible trading card typically printed on paper stock or card stock that features one or more American football players or other related sports figures. These cards are most often found in the United States and other countries where the sport is popular.
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The Museo Nazionale della Magna Grecia, Museo Archeologico Nazionale di Reggio Calabria or Palazzo Piacentini is a museum in Reggio Calabria, southern Italy, housing an archaeological collection from sites in Magna Graecia.
The Museo internazionale e biblioteca della musica is a music museum and music library in the Palazzo Aldini Sanguinetti, in the historic center of Bologna, Italy.
Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries. Panini distributes its own products, and products of third party providers. Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences. Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.
The Museo Storico Nazionale dell'Arte Sanitaria is located within the Ospedale di Santo Spirito in Sassia at 3, Lungotevere in Sassia in Rome (Italy).
The Palazzo Santa Margherita is a Neoclassical-style palace located on Corso Canalgrande #103 in the central Modena region of Emilia-Romagna in Italy.
The Museo di Roma is a museum in Rome, Italy, part of the network of Roman civic museums. The museum was founded in the Fascist era with the aim of documenting the local history and traditions of the "old Rome" that was rapidly disappearing, but following many donations and acquisitions of works of art is now principally an art museum. The collections initially included 120 water-colours by the nineteenth-century painter Ettore Roesler Franz of Roma sparita, "vanished Rome", later moved to the Museo di Roma in Trastevere.
An association football trading card is a type of trading card relating to association football, usually printed on cardboard, silk, or plastic. These cards feature one or more players, clubs, stadiums, or trophies. Football cards are most often found in Europe, Asia and South America.
The Civic Museum of Mirandola is a museum housed in the castle of the Pico in Mirandola, in the province of Modena, Italy, dedicated to the archaeology of the territory, religious commissions, ancient furnishings and paintings, coins and medals of the ancient mint of Mirandola. The museum is also enriched by maps from the 16th to the 20th century, various items from the ancient Mount of Piety of the Franciscan friars and a collection of military relics.
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