PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
TiVo is a digital video recorder (DVR) developed and marketed by TiVo Corporation and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and television show downloads, advanced search, personal photo viewing, music offerings, and online scheduling.
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada.
This was used first by cable network FX's British network when advertising Brotherhood . [1]
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables. This contrasts with broadcast television, in which the television signal is transmitted over the air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted by a communications satellite orbiting the Earth and received by a satellite dish on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation.
FX is an American pay television channel owned by the Walt Disney Television unit of The Walt Disney Company through FX Networks, LLC. It is based in Los Angeles, California. Originally launched on June 1, 1994, the network's original programming aspires to the standards of premium cable channels such as HBO, Showtime, and Starz in regard to mature themes and content, high-quality writing, directing and acting, and sister channels such as FXX and FXM. FX also carries reruns of theatrical films and terrestrial-network sitcoms, and advertising-free content is available through the FX+ premium subscription service.
