Panos Emporio

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Panos Emporio AB is a swimwear company founded by Panos Papadopoulos who is also the head of design. [1] The company is today represented in over 30 countries throughout Europe and the Caribbean. Panos markets swimwear and accessories under the brand name Panos Emporio.

Panos Papadopoulos is the founder, designer and entrepreneur behind Panos Emporio AB, established 1986 in Gothenburg, Sweden, the largest swimwear supplier in Scandinavia. He is known as the bathing suit king. He is also well known as the man who desired to change the face of beauty competitions when he purchased the Miss Sweden contest and changed the name to New Miss Sweden.

The company currently holds the franchise of Miss Sweden. [2]

Nya Fröken Sverige(in English: New Miss Sweden) was a Swedish beauty pageant, under administration of the swimsuit producer Panos Emporio. The recruitment process is based on personal interviews and education backgrounds, and no traditional swimsuit competition is arranged. The very first winner Josephine Alhanko competed at the Miss Universe in 2006 and was placed as semi-finalist, but it was later discovered that the two pageants are fundamentally different and the national director decided to abolish international beauty competitions. The contest is a branch of the former Miss Sweden pageant, that existed between 1949-2005. Politician Sara Skyttedal participated in 2006 and made it to the final.

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