In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less stroke width variation than serif fonts. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
A typeface is the design of lettering that can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc. Each of these variations of the typeface is a font.
Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.
Frutiger is a series of typefaces named after its Swiss designer, Adrian Frutiger. Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes. A very popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever".
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was intended as a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.
Kris Holmes is a typeface designer, calligrapher, type design educator and animator. She, with Charles Bigelow, is the co-creator of the Lucida font family, among many other typeface designs. She is President of Bigelow & Holmes Inc., a typeface design studio.
Robert Joseph Slimbach is Principal Type Designer at Adobe, Inc., where he has worked since 1987. He has won many awards for his digital typeface designs, including the rarely awarded Prix Charles Peignot from the Association Typographique Internationale, the SoTA Typography Award, and repeated TDC2 awards from the Type Directors Club. His typefaces are among those most commonly used in books.
Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counters and the thick-and-thin quality of strokes from the regular design.
Rotis is a typeface developed in 1988 by Otl Aicher, a German graphic designer and typographer. In Rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic Rotis variants are:
DIN 1451 is a sans-serif typeface that is widely used for traffic, administrative and technical applications.
Goudy Old Style is an old-style serif typeface originally created by Frederic W. Goudy for American Type Founders (ATF) in 1915.
Lucas de Groot, known professionally as Luc(as) de Groot, is a Dutch type designer. He is the head of the type foundry Fontfabrik, also trading as LucasFonts.
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging.
FF DIN is a sans-serif typeface in the industrial or "grotesque" style. It was designed in 1995 by Albert-Jan Pool, based on DIN-Mittelschrift and DIN-Engschrift, as defined in the German standard DIN 1451. DIN is an acronym for Deutsches Institut für Normung. It was published by FontShop in its FontFont library of typefaces.
Albert-Jan Pool is a Dutch professional type designer. He studied at the Royal Academy of Arts in The Hague.
The Frederic W. Goudy Award & Lecture were established in 1969 by funds donated to Rochester Institute of Technology (RIT) by the Mary Flagler Cary Charitable Trust in memory of her late husband, Melbert B. Cary, Jr., a typographer, type importer, fine printer, book collector, and president of AIGA. The award was named after illustrious American type designer Frederic W. Goudy, a friend and business associate of Melbert Cary.
