Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Roquel "Billy" Davis, of Detroit, was an American songwriter, record producer, and singer. Davis was also known as a writer/producer of commercial jingles, mostly for Coca-Cola. He was also known as Tyran Carlo on writing credits.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
AKQA is a digital design and communications agency owned by WPP. It was founded in London in 1994 and expanded internationally in 2001 through a merger with agencies based in the United States and Singapore. It operated as an independent agency until 2012, when it was acquired by WPP. Initially the firm focused on technology and digital projects, later broadening its focus on design and innovation to services including product and spatial design. In 2020, WPP announced it was merging Grey Group with AKQA to create the AKQA Group. The resulting agency has around 6,000 employees in 50 countries.
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom.
Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress.
The Beauty Inside is a 2012 social Internet series developed by Intel and Toshiba, directed by Drake Doremus, written by Richard Greenberg, and starring Topher Grace, Mary Elizabeth Winstead, and Matthew Gray Gubler.
Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.
John Charles Norman is an American classically-trained graphic designer and advertising executive. After getting his start at The Richards Group, Norman spent time client side at Nike Design, and then Wieden + Kennedy, before another client side stint in Italy at Benetton Group. After running his own agency in Dallas for two years, he spent time as Executive Creative Director at Goodby Silverstein & Partners and W+K Amsterdam. John went on to become Chief Creative Officer at The Martin Agency, TBWA\Chiat\Day L.A. and Translation—before joining Havas Chicago in March 2019. Since 2021, John has been the founder of JNO Creative LLC, operating as a freelance creative consultant specializing in brand image, design, advertising and marketing for creative companies, advertising agencies and brands.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names, aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
Geoffrey Handley is an entrepreneur, technology pioneer, and investor. He is a General Partner at the investment firm Haitao Capital and serves as an advisor and board member to several portfolio companies. Handley is most well known as co-founder of the mobile agency, The Hyperfactory founded with his brother Derek Handley in 2001 and as a Sinologist and author.
Pablo del Campo is an Argentine advertising executive, entrepreneur, and author. He is the founder of Del Campo Saatchi & Saatchi, an agency within the Saatchi & Saatchi and Publicis Groupe networks. Del Campo has earned recognition as a creative executive, having received accolades for his work in Argentina's advertising industry.
Free the Bid is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Free the Bid's pledge calls for ad agencies and brands to include at least one woman director every time they triple-bid a commercial production. The program also urges production companies to add more women to their rosters. Pledged agencies, brands and production companies further pledge to free the bid by seeking intersectional, diverse perspectives whenever possible.
Glaceau Smartwater is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. By 2016, it was one of the top five most sold brands of bottled water in that country with sales worth nearly $830 million in 2017.
Johannes Leonardo is an advertising agency based in New York City founded in November 2007. The firm is 25 percent owned by WPP plc.
PJ Pereira is a Brazilian advertising executive and novelist and screenwriter writing under the pen name of PJ Caldas. He is co-founder and creative chairman of the Pereira O'Dell advertising agency. Pereira's agency's work includes high-profile campaigns for Intel, Toshiba, and Skype. As a novelist, his 2023 novel The Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story won the PenCraft Seasonal Awards for Science Fiction. In 2021, Pereira received the American Heritage Award by the American Immigration Council. He is the editor of "The Art of Branded Entertainment," (2018) the first book published by a Cannes jury. Pereira serves as a board member of the Ad Council, the Advertising Club of New York, and The One Club. His trilogy, Gods of Both Worlds, reintroduced the Yoruba Orisha to contemporary Brazilian culture and explored African-Brazilian traditions.
