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In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities.
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered.
In psychometrics, item response theory (IRT) is a paradigm for the design, analysis, and scoring of tests, questionnaires, and similar instruments measuring abilities, attitudes, or other variables. It is a theory of testing based on the relationship between individuals' performances on a test item and the test takers' levels of performance on an overall measure of the ability that item was designed to measure. Several different statistical models are used to represent both item and test taker characteristics. Unlike simpler alternatives for creating scales and evaluating questionnaire responses, it does not assume that each item is equally difficult. This distinguishes IRT from, for instance, Likert scaling, in which "All items are assumed to be replications of each other or in other words items are considered to be parallel instruments". By contrast, item response theory treats the difficulty of each item as information to be incorporated in scaling items.
A Likert scale is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, although there are other types of rating scales.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. This framework of distinguishing levels of measurement originated in psychology and has since had a complex history, being adopted and extended in some disciplines and by some scholars, and criticized or rejected by others. Other classifications include those by Mosteller and Tukey, and by Chrisman.
A questionnaire is a research instrument that consists of a set of questions for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the respondent the ability to elaborate on their thoughts. The Research questionnaire was developed by the Statistical Society of London in 1838.
In the analysis of multivariate observations designed to assess subjects with respect to an attribute, a Guttman scale is a single (unidimensional) ordinal scale for the assessment of the attribute, from which the original observations may be reproduced. The discovery of a Guttman scale in data depends on their multivariate distribution's conforming to a particular structure. Hence, a Guttman scale is a hypothesis about the structure of the data, formulated with respect to a specified attribute and a specified population and cannot be constructed for any given set of observations. Contrary to a widespread belief, a Guttman scale is not limited to dichotomous variables and does not necessarily determine an order among the variables. But if variables are all dichotomous, the variables are indeed ordered by their sensitivity in recording the assessed attribute, as illustrated by Example 1.
In psychology, ipsative questionnaires are those where the sum of scale scores from each respondent adds to a constant value. Sometimes called a forced-choice scale, this measure contrasts Likert-type scales in which respondents score—often from 1 to 5—how much they agree with a given statement.
The Rasch model, named after Georg Rasch, is a psychometric model for analyzing categorical data, such as answers to questions on a reading assessment or questionnaire responses, as a function of the trade-off between the respondent's abilities, attitudes, or personality traits, and the item difficulty. For example, they may be used to estimate a student's reading ability or the extremity of a person's attitude to capital punishment from responses on a questionnaire. In addition to psychometrics and educational research, the Rasch model and its extensions are used in other areas, including the health profession, agriculture, and market research
The polytomous Rasch model is generalization of the dichotomous Rasch model. It is a measurement model that has potential application in any context in which the objective is to measure a trait or ability through a process in which responses to items are scored with successive integers. For example, the model is applicable to the use of Likert scales, rating scales, and to educational assessment items for which successively higher integer scores are intended to indicate increasing levels of competence or attainment.
A self-report study is a type of survey, questionnaire, or poll in which respondents read the question and select a response by themselves without any outside interference. A self-report is any method which involves asking a participant about their feelings, attitudes, beliefs and so on. Examples of self-reports are questionnaires and interviews; self-reports are often used as a way of gaining participants' responses in observational studies and experiments.
A rating scale is a set of categories designed to elicit information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 1-10 rating scales in which a person selects the number which is considered to reflect the perceived quality of a product.
A self-report inventory is a type of psychological test in which a person fills out a survey or questionnaire with or without the help of an investigator. Self-report inventories often ask direct questions about personal interests, values, symptoms, behaviors, and traits or personality types. Inventories are different from tests in that there is no objectively correct answer; responses are based on opinions and subjective perceptions. Most self-report inventories are brief and can be taken or administered within five to 15 minutes, although some, such as the Minnesota Multiphasic Personality Inventory (MMPI), can take several hours to fully complete. They are popular because they can be inexpensive to give and to score, and their scores can often show good reliability.
Consensus-based assessment expands on the common practice of consensus decision-making and the theoretical observation that expertise can be closely approximated by large numbers of novices or journeymen. It creates a method for determining measurement standards for very ambiguous domains of knowledge, such as emotional intelligence, politics, religion, values and culture in general. From this perspective, the shared knowledge that forms cultural consensus can be assessed in much the same way as expertise or general intelligence.
Acquiescence bias, also known as agreement bias, is a category of response bias common to survey research in which respondents have a tendency to select a positive response option or indicate a positive connotation disproportionately more frequently. Respondents do so without considering the content of the question or their 'true' preference. Acquiescence is sometimes referred to as "yea-saying" and is the tendency of a respondent to agree with a statement when in doubt. Questions affected by acquiescence bias take the following format: a stimulus in the form of a statement is presented, followed by 'agree/disagree,' 'yes/no' or 'true/false' response options. For example, a respondent might be presented with the statement "gardening makes me feel happy," and would then be expected to select either 'agree' or 'disagree.' Such question formats are favoured by both survey designers and respondents because they are straightforward to produce and respond to. The bias is particularly prevalent in the case of surveys or questionnaires that employ truisms as the stimuli, such as: "It is better to give than to receive" or "Never a lender nor a borrower be". Acquiescence bias can introduce systematic errors that affect the validity of research by confounding attitudes and behaviours with the general tendency to agree, which can result in misguided inference. Research suggests that the proportion of respondents who carry out this behaviour is between 10% and 20%.
Differential item functioning (DIF) is a statistical characteristic of an item that shows the extent to which the item might be measuring different abilities for members of separate subgroups. Average item scores for subgroups having the same overall score on the test are compared to determine whether the item is measuring in essentially the same way for all subgroups. The presence of DIF requires review and judgment, and it does not necessarily indicate the presence of bias. DIF analysis provides an indication of unexpected behavior of items on a test. An item does not display DIF if people from different groups have a different probability to give a certain response; it displays DIF if and only if people from different groups with the same underlying true ability have a different probability of giving a certain response. Common procedures for assessing DIF are Mantel-Haenszel, item response theory (IRT) based methods, and logistic regression.
The visual analogue scale (VAS) is a psychometric response scale that can be used in questionnaires. It is a measurement instrument for subjective characteristics or attitudes that cannot be directly measured. When responding to a VAS item, respondents specify their level of agreement to a statement by indicating a position along a continuous line between two end points.
The Mokken scale is a psychometric method of data reduction. A Mokken scale is a unidimensional scale that consists of hierarchically-ordered items that measure the same underlying, latent concept. This method is named after the political scientist Rob Mokken who suggested it in 1971.
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946. The ordinal scale is distinguished from the nominal scale by having a ranking. It also differs from the interval scale and ratio scale by not having category widths that represent equal increments of the underlying attribute.
References
- Hodge, D. R. & Gillespie, D. F. (2003). Phrase Completions: An alternative to Likert scales. Social Work Research, 27(1), 45–55.
- Hodge, D. R. & Gillespie, D. F. (2005). Phrase Completion Scales. In K. Kempf-Leonard (Editor). Encyclopedia of Social Measurement. (Vol. 3, pp. 53–62). San Diego: Academic Press.
- Hodge, D. R. & Gillespie, D. F. (2007). Phrase Completion Scales: A Better Measurement Approach than Likert Scales? Journal of Social Service Research, 33, (4), 1-12.