Type | Hot or cold beverage |
---|---|
Country of origin | Netherlands [1] |
Introduced | 1937 |
Website | www |
Pickwick is a tea brand, marketed by Dutch company JDE Peet's. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition. [2] As of 2014, it is also the leading tea brand in Denmark, with 27% of market share. [3]
In 1753, Dave Egbert and his wife, Akken, opened a coffee, tea, and tobacco kiosk on Main Street in Joure, Friesland. Until 1937, all the company's teas were produced under the Douwe Egberts brand; each box had an English postage stamp as a symbol.
In the 1930s, the company was headed by Johannes Hessel, whose wife loved to read Charles Dickens. Impressed by the novel about Mr. Pikvik's adventures, he suggested changing the name of the tea to "Pikvik". In any case, the legend of the brand change was translated from Dutch into "London" on the company's official website.
Traditional tea, fruit-flavored tea, herbal tea, green tea, rooibos-fruit mixture were produced under the "Pickwick" brand.
The name Pickwick is derived from the book 'Pickwick Papers' by Charles Dickens. That book had just been read by the wife of the then director Johannes Hessel and she proposed the name 'Pickwick'. Charles Dickens was a frequent visitor of the White Hart Inn, owned by Eleazer Pickwick. The fame of the White Hart Inn, and the name of Pickwick, remains immortalized in Dickens book as well as the works of Jane Austens book “Persuasion.” In her book she describes how at the White Hart Inn Ann met her future husband, Capt. Wentworth, this was the real crisis of her life.
Pickwick tea is currently made in the tea factory on the grounds of Sara Lee (formerly Douwe Egberts) in Joure. There are several types of tea flavors including: forest fruits, lemon, orange, strawberry, cactus, melon, cherries, tropical fruits, southern fruits, mango, peach, cinnamon, vanilla, green tea, rooibos, easter tea flavors, traditional tea flavors, iced teas and separate teas.
Douwe Egberts tea had been marketed under the company name since 1753, but in 1937 the name Pickwick was chosen by director Johannes Hessel's wife, who was inspired by Charles Dickens's Pickwick Papers . [4] In the 1990s the brand was introduced to Central and Eastern Europe, [5] and in 2015 to the United States in limited supply. [6]
Pickwick teas include black tea, green tea, white tea, flavoured teas, herbal teas and many others. [7]
Herbal teas, also known as herbal infusions and less commonly called tisanes, are beverages made from the infusion or decoction of herbs, spices, or other plant material in hot water. Oftentimes herb tea, or the plain term tea, is used as a reference to all sorts of herbal teas. Many herbs are used in herbal medicine. Some herbal blends contain actual tea.
Rooibos, or Aspalathus linearis, is a broom-like member of the plant family Fabaceae that grows in South Africa's fynbos biome.
Joure is a town in the north of the Netherlands. It is the administrative center of De Fryske Marren, Friesland. With 13,090 inhabitants, it is also the most populous town in the municipality.
Sam Weller is a fictional character in The Pickwick Papers (1836), the first novel by Charles Dickens, and the character that made Dickens famous. A humorous Cockney bootblack, Sam Weller first appeared in the fourth serialised episode. Previously the monthly parts of the book had been doing badly, selling only about 1,000 copies a month — but the humour of the character transformed the book into a publishing phenomenon, raising the sales by late autumn of 1837 to 40,000 a month.
Iced tea is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be mixed with flavored syrup such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. It had operations in more than 40 countries and sold its products in over 180 countries. Its international operations were headquartered in Utrecht, The Netherlands. While no longer operated independently, as of 2020, Sara Lee still exists as a current brand name under the auspices of holding company Kohlberg & Company, making frozen cakes, etc. at its present facility in Illinois, United States.
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os, a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts and introduced its logo, a red seal with a "D.E." initialism.
Gevalia is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia is a wholly owned subsidiary of Kraft Heinz based in Chicago, Illinois, in North America and JDE Peet's in rest of the world. Gevalia produces more than 40 different varieties of coffee and tea.
Good Earth Tea is a tea and herbal tea company. Founded in 1972 under the name Fmali Herb Company and based in Santa Cruz, California, it was one of the first American herbal tea companies during the early 1970s. In the late 1970s, it began to develop trademark teas for Good Earth Restaurants, and launched Good Earth teas in tea bag form to the California grocery market in 1988.
Chocomel is a Dutch brand of chocolate-flavoured milk, produced by FrieslandCampina in Aalter, Belgium. The brand's trademark is owned by FrieslandCampina.
Teavana Corporation is an American tea company, which previously had locations throughout the United States, Canada, Mexico, and the Middle East. Starbucks acquired Teavana in 2012, and in 2017, Starbucks announced it would close all Teavana locations by 2018. As of 2022, a very limited variety of Teavana products continue to be sold at Starbucks.
White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Tobacco Australia LTD.
Matte Leão is a Brazilian infusion and tea brand, now owned by The Coca-Cola Company. The spelling Matte is archaic, but preserved in the trademark; the currently correct Portuguese spelling for the herb and the derived beverage is mate. Matte Leão offers a range of over 100 types of infusions.
Numi Organic Tea is a privately owned triple bottom line social enterprise based in Oakland, California. Numi is known for its assortment of organic and fair trade certified teas and herbal "teasans". The company was founded in 1999 by brother and sister, Ahmed Rahim and Reem Hassani. The founders named the company "Numi" after the citrusy, Middle Eastern dried lime tea they drank as children growing up in Iraq. The name Numi is derived from the Arabic word for citrus. The J.M. Smucker Company holds a minority stake in Numi.
BOS is a South African-based ice tea brand, which uses organic rooibos as the main ingredient. The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively. The initial range of ice teas was launched in June 2010. BOS's headquarters are located in Woodstock, Cape Town. Alex Ferguson, former manager of Manchester United F.C., is listed as an investor.
JAB Holding Company is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, forestry, coffee, luxury fashion, animal health, and fast food, among others.
Eleazer Pickwick was a British businessman. He became very rich and funded the local canal.
JDE Peet's is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.