Pigeon (Korean company)

Last updated
Pigeon Corporation
Company type Public
Industry Consumer goods (Comprehensive household products)
Founded1978
Headquarters628-13, Yeoksam-dong, Gangnam-gu, Seoul, South Korea
Key people
Subsidiaries Pigeon Motors
Sunil Logistics
Website www.pigeon.co.kr

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of "Pigeon", the first fabric softener made in Korea.From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea. However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%. [1]

Contents

History

Main products lines

Fabric softener

Laundry detergent

Disinfectant detergent

Personal Care

Oxygen Bleach

Dish-washing Liguid

Rox

Dehumidifier

Deodorizer

Toothpaste

Baby Products

Misc

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References

  1. Park, Jongjin. "피죤, 계속되는 시장 내 점유율 하락…잃어버린 13년 맞이하나".